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Position: Social Media Coordinator

Reports to: Social Media Lead

Location: Remote – continuous travel required throughout June & July 2026

Type: Contract (Fixed Term – through 31 July 2026)

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About Major League Cricket

Major League Cricket (MLC) is the premier professional T20 cricket league in the United States, bringing the world’s most exciting and dynamic sport to America. Established to elevate cricket's presence in the U.S., MLC showcases top-tier competition featuring international stars, emerging domestic talent, and franchise teams representing iconic cities across the nation.

Through its interconnected commercial rights and responsibilities including Minor League Cricket, as well as the USA men’s and women’s national teams, MLC is not just a league; it’s a movement to bring one of the world’s most popular sports to a new frontier. With global partnerships, investments from leading cricket organizations, and a commitment to excellence, we are redefining the future of cricket in America.

The Opportunity

Major League Cricket is seeking a Social Media Coordinator for a fixed-term contract to support the strategy, creation, and execution of MLC’s social media presence during MLC’s fourth season, scheduled to take place from 18 June to 18 July 2026. Reporting to the Social Media Lead, you will play a key role in upholding brand voice, driving fan engagement, and growing the league’s digital footprint across platforms.

In this role, you will support the day-to-day management of MLC’s social channels, including Facebook, Instagram, X, Threads, TikTok, WhatsApp, LinkedIn, and YouTube, producing content that is innovative, on-brand, and built to drive fan connection.

You will contribute to creative campaigns, support publishing operations, and identify cultural moments to activate around with the overarching goal of growing MLC’s foothold in American sports culture.

Why Join MLC?

We are at a defining moment for cricket in the United States. Season 4 of Major League Cricket is expanding to the Los Angeles market for the first time, as well as staging the playoffs and championship match at the iconic Oakland Coliseum.

The U.S. Men’s National Team recently competed in the 2026 ICC Men’s T20 World Cup in India, and most significantly, cricket will return to the Olympic stage at the 2028 Los Angeles Summer Games, catapulting the sport into a new era of global visibility and commercial opportunity.

You will join a driven marketing team, delivering best-in-class digital storytelling that makes cricket a mainstream conversation in the United States.

Key Responsibilities

Social Media Strategy & Content Creation

Support MLC’s social media strategy and day-to-day execution across Facebook, Instagram, X, Threads, TikTok, WhatsApp, LinkedIn, and YouTube.
Ideate, produce, and publish timely, accurate, and on-brand content across MLC’s official channels.
Contribute to the social media content calendar across all MLC properties, ensuring alignment with key events, campaigns, and editorial priorities.
Monitor real-time trends, platform changes, and audience behaviors — identifying opportunities to insert MLC into relevant cultural conversations and staying ahead of shifts in the social landscape.
Execute community management across all platforms — tracking fan sentiment, managing social inboxes, and engaging with MLC’s audiences to build a loyal and active fan base.
Independently film, edit, and publish social-first video content from match venues and events throughout the season.
Support the growth of emerging social media platforms as new channels evolve.

Collaboration & Cross-Functional Support

Collaborate with other key members of the Marketing team to align social campaigns with broader brand and commercial objectives.
Support the Commercial team in fulfilling partnership deliverables and social activations.
Coordinate with Ticketing to develop social campaigns that drive ticket sales and attendance.
Collaborate with broadcast partners and franchise teams to amplify major moments and ensure unified messaging across channels.
Work alongside the Sports Presentation team to enhance the in-venue experience through digital storytelling.
Support the management of adjacent MLC social media properties, including Minor League Cricket and the USA Men’s and Women’s National Teams, as required.

Influencer & Creator Engagement

Support the development of MLC’s relationships with influencers, creators, and cricket community voices.
Help develop and execute influencer strategies that amplify key events and brand milestones throughout the season.

Ideal Candidate

Experience

2–4 years of experience creating content or managing/supporting social media for a sports property, league, team, or governing body.
Bachelor’s degree in a related field or equivalent professional experience.
Proven track record of producing high-performing social content and contributing to audience growth.
Experience independently filming, editing, and publishing social-first content — proficiency with Adobe Premiere, Photoshop, and Lightroom required. CapCut a plus.
Demonstrable photography, videography, and graphic design skills.
Working knowledge of WSC ClipPro a plus.
Ability and willingness to travel continuously from approximately 15 June to 19 July to venue locations in Dallas, Oakland, and Los Angeles.
Working knowledge of cricket preferred; genuine enthusiasm and a willingness to learn the nuances of the sport quickly are essential.

Skills & Attributes

Creative, detail-oriented storyteller with a strong instinct for what resonates on each platform.
Proficient understanding of digital marketing principles, analytics, and emerging social trends.
Excellent copywriting, communication, and interpersonal skills.
Able to thrive under pressure, manage multiple workstreams simultaneously, and maintain quality under tight deadlines.
Collaborative team player who works effectively across departments and with external partners.
Exercises sound editorial judgement when making public-facing decisions on behalf of the brand.
Positive, energetic, and adaptable in a fast-paced, live-event environment.

What Success Looks Like

Measurable growth in social media following, engagement, and reach across all MLC platforms.
Consistent delivery of high-quality, on-brand content that drives fan connection and cultural relevance.
Real-time match and event coverage that captures key moments and performs strongly with MLC’s audience.
Enhanced visibility of MLC’s events, players, and milestones through creative, platform-native digital storytelling.
Strong collaborative relationships with internal teams and external partners, resulting in integrated and impactful campaigns.

Compensation & Benefits

Competitive compensation commensurate with experience.
Flexible working arrangements, including remote flexibility outside of the tournament period.
Travel, accommodation and expenses covered during the mandated tournament travel period.
Opportunity for professional development and hands-on experience across a fast-growing professional sports league.

How to Apply

Please submit your resume, portfolio, and a tailored cover letter outlining your interest in the role. Your letter should highlight the qualifications, skills, and experience that best align with the key requirements of this position.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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Social Media Coordinator