Social Media Marketing Specialist- Beauty/ Medical Industry Exposure Required

Overview

We are seeking a dynamic and creative Social Media Specialist. The ideal candidate will be responsible for developing and executing engaging social media strategies across multiple platforms to enhance brand awareness, foster community engagement, and drive digital marketing initiatives. This role offers an exciting opportunity to leverage your expertise in content creation, graphic design, and analytics to make a meaningful impact on our online presence.

Location

Remote

Job Type

Part-time

Duties

We are seeking a social‑media‑savvy professional with a strong understanding of trends in the medical aesthetics, beauty and/or pharmaceutical space. This role will lead our brand strategy from concept to execution, establishing a cohesive and recognizable presence across all digital platforms.

Key Responsibilities

• Build and execute a complete brand identity package, including logo, color palette, typography, and visual guidelines tailored to the aesthetics industry.
• Develop, implement, and manage social media campaigns across Instagram, Facebook, and LinkedIn with a focus on patient education, treatment awareness, and brand credibility.
• Produce high‑quality content—graphics, videos, and written posts—that reflects our aesthetic standards and supports our marketing goals.
• Use social listening tools to track patient sentiment, competitor activity, and emerging trends in medical aesthetics.
• Conduct keyword research and apply SEO best practices to increase visibility and engagement.
• Review and refine all content to ensure accuracy, clarity, and consistent brand voice.
• Stay current on digital marketing trends, aesthetic industry shifts, and best practices in video creation and social media management to continuously elevate our strategy.

Skills

• Experience in branding for Beauty and/or Medical Industries is required.
• Proficiency in social media management tools.
• Strong graphic design skills with experience in Canva, Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices and keyword research techniques.
• Ability to create engaging multimedia content including videos and photography; video editing skills are a plus.
• Familiarity with Instagram and Facebook Advertising and digital marketing strategies.
• Excellent proofreading skills ensuring high-quality content output.
• Ability to analyze data insights to optimize campaigns effectively for social media marketing success. This role is ideal for a passionate digital marketing professional eager to utilize their creative talents while driving impactful social media initiatives that elevate brand presence across digital channels.
• Examples of previous campaigns required.
• Hubspot experience is a plus!

Pay: $20.00 - $27.00 per hour

Work Location: Remote