[Remote] Director of Social Media & Content

Note: The job is a remote job and is open to candidates in USA. Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. The Director of Social Media & Content Strategy will define and execute the brand’s social media vision, overseeing a team and collaborating with the Creative Director to integrate social media into broader marketing efforts.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with Comfrt’s marketing and business objectives.
• Establish clear KPIs to measure success across platforms, including engagement, reach, traffic, and revenue impact and the halo effect of social media performance on overall site performance.
• Identify opportunities to expand the brand’s presence on emerging platforms or new features on existing channels.
• Foster an innovative and experimental culture within the team to test new formats, trends, and campaigns.
• Build and lead a high-performing social media and content team, providing mentorship, guidance, and growth opportunities.
• Oversee workload distribution, team priorities, and performance reviews.
• Work closely with the Creative Director to align content development with strategic goals.
• Drive excellence across TikTok, Meta (Instagram, Facebook), Snap, Pinterest, and other relevant platforms, ensuring platform-specific best practices.
• Stay ahead of social media trends, tools, and algorithm updates to maintain a competitive edge.
• Analyze competitor activity to identify opportunities for differentiation.
• Lead the set up and integration of new platforms to optimize workflow and performance e.g. Sproutsocial, integration with Gorgias
• Oversee the ideation, planning, and execution of cross-platform campaigns that amplify brand messaging and drive measurable organic results.
• Collaborate with performance marketing, email/SMS, and e-commerce teams to align organic social efforts with paid initiatives and revenue-driving goals.
• Lead influencer and creator partnerships, ensuring alignment with brand values and maximizing ROI.
• Lead review generation strategy across target review sites and social platforms including Trustpilot, Thingtesting, Meta and TikTok and how we integrate customer reviews into our social media and content strategy.
• Streamling processes across social media monitoring internally ensuring the teams follow Macros/ SLA’s and we are achieving targets (response times and quality of responses/ how they are resolved and or communicated to CX).
• Leveraging our tech ecosystem so we are full integrated with Sproutsocial and integration with Gorgias
• Measuring performance based on agreed KPI’s that support business goals
• Producing weekly and monthly report that showcases results, key learnings and recommendations
• Act as the primary liaison between the social media team and CX ensuring alignment with brand voice and marketing strategy.
• Partner with product, PR, acquisition, retention and creative teams to ensure cohesive storytelling across all customer touchpoints.

Skills

• Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
• 7-10+ years of experience in social media strategy, digital marketing, or content creation.
• Proven experience in leading and scaling social media teams within a high-growth eCommerce or DTC brand.
• Track record of driving measurable growth through organic social media initiatives.
• Deep understanding of TikTok, Meta, Snap, Pinterest and emerging platforms, including their algorithms, audiences, and best practices.
• Experience managing multi-million dollar social media budgets is a plus.
• Ability to think long-term while executing on immediate needs.
• Expertise in aligning social media efforts with overall business goals.
• Strong leadership skills, with experience managing, mentoring, and motivating a team.
• Ability to foster a collaborative and high-energy team culture.
• Exceptional ideation skills with a focus on platform-specific storytelling.
• Ability to guide creative teams in producing engaging, high-quality content.
• Strong data analysis skills, with the ability to derive insights from metrics and translate them into actionable strategies.
• Expertise in social media analytics tools and performance tracking.
• Excellent verbal and written communication skills to articulate strategies, present reports, and collaborate with stakeholders.
• A proactive mindset with the ability to pivot strategies based on trends and platform changes.
• Comfort working in a fast-paced, high-growth environment.
• Sproutsocial experience.
• Meta, Tiktok, Pinterest experience.
• Shopify experience.
• Gorgias experience.

Benefits

• Generous paid time off
• Company-covered health insurance
• 5% 401k match
• Discounts on all Comfrt products

Company Overview

• Comfrt designs weighted hoodies, loungewear, blankets, and accessories that support comfort and mental wellbeing. It was founded in 2022, and is headquartered in Miami, Florida, USA, with a workforce of 51-200 employees. Its website is https://comfrt.com.