Social Media & Merch Growth Specialist | Commission + Equity

mpany Description

We're a high-growth music technology company transforming how artists connect with superfans and monetize their craft. We're looking for a results-driven social media specialist who can turn followers into customers and content into revenue.

This is not a traditional social media manager role. This is for a growth hacker who understands the intersection of community building, viral content creation, and e-commerce conversion—and who thrives on performance-based compensation.

What You'll Own

Social Media Growth

• Instagram & TikTok Growth: Build our follower base from the ground up using proven organic growth strategies
• Viral Content Creation: Produce and test content designed to achieve at least one organic viral post (500K+ views)
• Engagement Optimization: Drive meaningful engagement rates that convert passive viewers into active community members
• Platform Expertise: Stay ahead of algorithm changes, trending formats, and emerging content strategies

Merch Sales and E-Commerce

• Multi-Store Management: Drive sales across multiple merchandise stores through targeted social campaigns
• Conversion Optimization: Create scroll-stopping content that turns social media clicks into merchandise purchases
• Sales Funnels: Design and execute social-to-commerce pathways that maximize conversion rates
• Performance Analytics: Track, analyze, and optimize campaign performance across all channels

Community & Brand Building

• Authentic Storytelling: Position our platform as the ethical alternative in music streaming with artist-first values
• Superfan Activation: Create content that makes fans feel like essential partners in artists' journeys
• Artist Collaboration: Work directly with artists to co-create compelling social content
• Cultural Relevance: Tap into music trends, controversies, and conversations to drive organic reach

Who You Are

Required Skills and Experience

• Proven Track Record: Portfolio showing measurable social media growth and engagement (follower growth, viral posts, engagement rates)
• E-Commerce Savvy: Experience driving product sales through social media (proven conversion metrics required)
• Platform Mastery: Deep understanding of Instagram and TikTok algorithms, best practices, and emerging trends
• Content Creation: Ability to produce high-quality video, graphics, and copy that stops the scroll
• Data-Driven: Comfortable with analytics tools and making decisions based on performance metrics
• Self-Starter: Thrives in performance-based environments with minimal supervision

Bonus Points

• Experience in music industry marketing or artist development
• Knowledge of direct-to-consumer (D2C) commerce strategies
• Community management experience with passionate niche audiences
• Understanding of superfan psychology and fan club dynamics
• Experience with user-generated content campaigns
• Familiarity with Shopify, print-on-demand, or merchandise fulfillment

Personal Attributes

• Entrepreneurial Mindset: You see this as building your own book of business
• Results-Obsessed: You track everything and constantly optimize for performance
• Creative Experimenter: You're not afraid to test bold ideas and learn from failures
• Music Passionate: You genuinely care about independent artists and fair industry practices
• Culturally Fluent: You understand Gen Z/Millennial music superfan culture
• Social Media Marketing and Social Media Content Creation skills
• Digital Marketing and Marketing expertise
• Strong Communication skills, both written and verbal
• Proficiency in social media platforms and analytics tools
• Creative and strategic mindset for engaging diverse audiences
• Ability to work independently in a remote environment
• Passion for creating connections and growth within creative or entrepreneurial communities

Compensation Structure

This is a commission and equity-based role designed for high performers who want to build wealth, not just earn a paycheck.

Commission Model

• Social Media Performance: Bonuses tied to follower growth milestones, engagement rates, and viral post achievements
• Merch Sales Commission: Direct percentage of merchandise sales driven through your social campaigns
• Campaign Performance: Additional bonuses for beating conversion and engagement benchmarks

Equity Component

• Ownership: Equity stake in a high-growth music technology startup
• Alignment: Your success directly tied to company success
• Potential Upside: Be part of something that could fundamentally change the music industry

Growth Potential

As the company scales, top performers will have opportunities to:

• Build and lead a social media team
• Own strategic partnerships with artists
• Shape company-wide marketing strategy
• Increase equity stake based on performance