[Remote] Marketing and Communications Committee: Social Media Subcommittee Member

Note: The job is a remote job and is open to candidates in USA. Digital Collegium is seeking a Social Media Subcommittee Member to join their Marketing and Communications Committee. This role involves monitoring and responding to social media channels, contributing to digital advertising, and engaging with the community to enhance their online presence.

Responsibilities

• Coordinate with the Marketing and Communications Committee and/or respective event committee to develop and implement social marketing campaigns, including advertising
• Establish use of official hashtags and other assets
• Regularly monitor relevant hashtags and online communities for questions and comments about DigiCol and conferences
• Respond through the “official” DigiCol social channels
• Share news about conferences, including important deadlines and other updates
• Maintain and represent the DigiCol voice and tone in all responses and shared content
• Maintain assets across all social channels
• Recommend tactics and tools to help DigiCol achieve its goals
• Promote DigiCol through personal social media and professional networks
• Monitor and respond to queries or concerns expressed on social channels
• Regularly update channels including X(Twitter), Facebook, Instagram and LinkedIn and engage our community there throughout the year through the subcommittee content platform (Buffer)
• Assist with on-the-ground social media needs when needed. This includes live Tweeting, responding to attendees’ questions, and building content during the conference
• Attend all committee meetings
• Facilitate an environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds

Skills

• Excellent verbal and written communication skills
• Knowledge of social media platforms, including best practices and promotional opportunities (inc. targeted paid campaigns)
• Experience as a social media coordinator for an organization or business
• Understanding of organizational branding and how to further it on social
• Proficient in content strategy theory and application
• Membership in the association, which can be fulfilled at application. (Free general membership for higher education professionals would meet this requirement.)
• Familiarity with the Association
• Ability to adhere to deadlines
• Work experience in a public relations environment
• Ability to produce video or graphics
• Ability to work with project management/team communication platforms such as Slack, Clickup, etc
• Google Drive proficiency

Benefits

• Free general membership for higher education professionals
• Access to DigiCol volunteer rewards

Company Overview

• Digital Collegium (formerly HighEdWeb) is a community dedicated to advancing digital innovation in higher education. It was founded in 1999, and is headquartered in Henderson, Nevada, US, with a workforce of 0-1 employees. Its website is https://digicol.org/.