Media Specialist; Remote

Position: Media Specialist (Remote)

Employer Industry: Financial Services

Why consider this job opportunity

Base salary up to $105,000
Generous total rewards benefits package, including medical, dental, and vision coverage
401K with company match and a generous PTO allowance
Opportunities for career advancement and professional development
Collaborative work environment with smart and friendly coworkers
Commitment to diversity and inclusion within the workplace

What to Expect (Job Responsibilities)

Manage in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment daily
Execute tactical optimizations, including reallocating budget and adjusting bidding strategies to improve campaign efficiency
Lead the setup and launch of campaigns across various digital channels, ensuring technical aspects are configured correctly
Conduct A/B testing and multivariate testing to iteratively improve campaign performance
Communicate campaign performance and strategic recommendations to internal stakeholders

What is Required (Qualifications)

Bachelor’s Degree in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, or Computer Science
3-5 years of experience in digital marketing, paid media, or advertising campaign management
Proven experience managing campaigns within Meta Business Manager, Google Ads, and at least one programmatic DSP
Strong analytical skills to analyze campaign performance metrics and implement optimization strategies
Effective communication skills to articulate technical insights and strategic recommendations

How to Stand Out (Preferred Qualifications)

Experience with tools related to localized and geo-targeted campaign execution
Background in digital marketing or advertising with a focus on automated systems
Print and TV advertising experience
Relevant certifications in digital advertising and campaign management
Familiarity with dynamic ad generation and automation processes

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