Media Specialist; Remote

Position: Media Specialist (Remote)

Employer Industry: Financial Services

Why consider this job opportunity

• Base salary up to $105,000
• Generous total rewards benefits package, including medical, dental, and vision coverage
• 401K with company match and a generous PTO allowance
• Opportunities for career advancement and professional development
• Collaborative work environment with smart and friendly coworkers
• Commitment to diversity and inclusion within the workplace

What to Expect (Job Responsibilities)

• Manage in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment daily
• Execute tactical optimizations, including reallocating budget and adjusting bidding strategies to improve campaign efficiency
• Lead the setup and launch of campaigns across various digital channels, ensuring technical aspects are configured correctly
• Conduct A/B testing and multivariate testing to iteratively improve campaign performance
• Communicate campaign performance and strategic recommendations to internal stakeholders

What is Required (Qualifications)

• Bachelor’s Degree in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, or Computer Science
• 3-5 years of experience in digital marketing, paid media, or advertising campaign management
• Proven experience managing campaigns within Meta Business Manager, Google Ads, and at least one programmatic DSP
• Strong analytical skills to analyze campaign performance metrics and implement optimization strategies
• Effective communication skills to articulate technical insights and strategic recommendations

How to Stand Out (Preferred Qualifications)

• Experience with tools related to localized and geo-targeted campaign execution
• Background in digital marketing or advertising with a focus on automated systems
• Print and TV advertising experience
• Relevant certifications in digital advertising and campaign management
• Familiarity with dynamic ad generation and automation processes

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