Social Media Specialist job at InkHouse in Boston, MA, San Francisco, CA, San Diego, CA, Seattle, WA

Title: Social Media Specialist

Location: This role is based in our Boston, New York, San Francisco, San Diego or Seattle office on a hybrid basis, in-office 2 -3 days per week.

Job Description

Inkhouse is a strategic communications agency that drives relevance and impact for innovative companies across several industries including artificial intelligence, climate tech & energy, cloud infrastructure & apps, consumer, cybersecurity, education, finance, healthcare & wellness, and venture capital. We built our reputation one client at a time, and it’s made us a sought-after agency for pre- and post-IPO technology innovators and Fortune 500 companies. Founded in 2007, Inkhouse has grown organically to an agency of 130+ people in seven major cities with remote employees across 16 states and recently became a partner agency within Orchestra, the first company built for the future of communications. Learn more at: www.inkhouse.com.

We’re looking for people with innovative ideas about where media relations, social media, content and creative services are going next. Our business changes quickly, so Inkhouse must too. We’ve created a workplace in which everyone has permission to risk failure in service of big ideas. That’s the only way they get discovered. Our 11 company values serve as the foundation for how we work and how our people grow.

Job Summary

The client views you as the Social Media expert on your integrated teams as well as the organizational glue when it comes to social media content creation and execution. You keep the team on top of deadlines, prepare materials for client meetings in advance, handle monthly reports, influencer lists, social media ads and monitoring. You are the go-to person for your teams regarding all Social Media inquiries and campaign execution.

Job Responsibilities

Develop social media content calendars for all channels - organic and paid (Facebook, Instagram, Twitter, LinkedIn, etc.)

Set up and monitor social media ads (Twitter, LinkedIn, Instagram, and Facebook) - prior experience required

Create and execute strong ad recommendations with supporting validation

Oversee and analyze campaigns, and change recommendations to maximize performance

Work with clients to communicate campaign progress, updates, and optimizations

Manage maintenance and changes to paid plans

Research, report, and analyze campaign data

Carefully read the news each day to identify new social trends for clients

Ability to identify relevant social trends that clients can thoughtfully and quickly trendjack on an ongoing basis

Lead listening activities for monitoring social conversations – 3 times per day

Prepare weekly trackers and quarterly performance dashboards

Track deadlines and approaches the team for input at appropriate times

Prepare influencer lists and conducts outreach

Work closely with team leads to do the following

Quarterly/bi-annual integrated PR/Social Media campaigns

Work with content and media teams internally (and externally) to amplify earned and owned content on client’s social media channels

Draft live social coverage for client events

Proof all social documents before they go out

Prep social content for press releases/blog content

Track events and announcements for client’s social media editorial calendar

Job Requirements

B.S./B.A. in marketing, communications, or related field

2-3 years of progressive experience in social media, bonus for some agency experience

Experience in technology, consumer, healthcare and/or professional services

Experience setting up and monitoring social ads across LinkedIn and Facebook

Experience creating content calendars

Experience creating content for social platforms

Excellent writing skills

Strong social media skills

Ability to organize and manage multiple client responsibilities

Salary Range: $65,000-$80,000 (depending on experience and geographic location

Benefits & Perks

The sign at the front desk at our headquarters reads, “Work Hard & Be Nice to People.” At Inkhouse, culture is our business model. We believe that great work is contingent on two things: the ability to come as you are, and the freedom to disconnect. Creativity requires perspective, and hard work needs to be balanced with mental space. We try to be on the forefront of progressive benefits including generous paid family leave, unlimited vacation, and dogs in the office. Check out the rest of our benefits, both the things you need and the things you want, here.

Inkhouse is committed to creating a diverse and inclusive workplace that is reflective of the communities in which we work and the clients that we serve. We seek to bring together people of varying backgrounds, skills, and experience, recognizing that this leads to a diversity of thought that fuels creativity and enables people to do their best work. BIPOC, LGBTQIA+ and non-traditional candidates are strongly encouraged to apply.

Inkhouse is also committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment.

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We're part of Orchestra, the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

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