Social Media Content Lead

We're looking for a bold, creative storyteller who can capture the spirit of the trades and translate it into scroll-stopping content. As NoCry's Social Content Lead, you'll own the look, feel, and voice of our brand across social platforms — driving engagement through fearless storytelling, powerful visuals, and content that feels as real as the people who wear our gear.

Requirements

• Lead creative ideation and production of content across all formats — video, photography, Reels, Shorts, GIFs, animations, and more.
• Cultivate and manage relationships with creators and influencers — from trades pros and DIYers to storytellers who live the NoCry mindset.
• Collaborate with internal teams (Marketing, Product, Creative) to craft campaigns that connect with tradespeople and pros.
• Maintain a consistent NoCry tone and visual identity across every post, platform, and region.
• Build and manage content libraries, templates, and toolkits for efficient collaboration and brand consistency.
• Coordinate with partners and creators to adapt content for different audiences while keeping our voice sharp and authentic.
• Use tools like Meta Business Suite and project management platforms to plan, approve, and deploy campaigns.
• Support content scheduling and publishing — ensuring each post lands with purpose and timing that drives engagement.

Benefits

• Flexible remote work schedule
• Creative freedom to build something that breaks the mold
• Badass wolfpack that has your back—and actually listens