[Remote] Head of Content Distribution & Growth (Creator Economy / Social Media Growth) (Remote)

Note: The job is a remote job and is open to candidates in USA. ProTalent Recruiters is seeking a Head of Content Distribution & Growth to drive organic traffic generation for a talent-focused business in the creator economy. The role involves designing and optimizing a content engine for engagement and revenue across various social platforms, while leading a creative team.

Responsibilities

• Build a full-cycle content pipeline — from idea generation and scripting to production, publishing, and performance analytics — ensuring consistency and scalability.
• Launch, lead, and mentor a lean, high-performing team (scriptwriters, creatives, video editors, SMM managers, posters, moderators, designers).
• Develop and maintain a “format bible” for each talent: content pillars, hooks, narratives, and visual styles tailored to TikTok, Instagram, YouTube Shorts, Facebook, Snapchat, Reddit, and X/Twitter.
• Oversee and approve content concepts and drafts to ensure they are viral-ready, brand-safe, and aligned with business goals.
• Run A/B tests on hooks, thumbnails, formats, posting times, and CTAs to continuously improve watch time, retention, CTR, and conversion.
• Build and iterate on content funnels that turn views and engagement into followers, community, leads, and revenue.
• Turn performance data and platform insights into clear action plans for the creative team and talent.
• Identify and double down on high-potential growth channels and emerging platforms.
• Experiment with new content formats and distribution tactics, scaling what demonstrably works.

Skills

• 2–3+ years of experience as an Organic Growth Lead, Creative Lead, Marketing Lead, or similar role in the creator economy, digital media, or social-first brands
• Proven experience launching and scaling organic traffic through TikTok, Instagram, Facebook, YouTube (incl. Shorts), Snapchat, and Reddit
• Experience building and management of creative teams (scriptwriters, editors, producers, designers, SMM / community managers)
• Deep understanding of short-form video distribution: platform algorithms, formats, guidelines, policies, and content trends
• A strong portfolio of case studies: viral campaigns, scaled content strategies, subscriber growth, significant view/revenue increases
• Analytical mindset and hands-on experience with platform analytics (TikTok, Meta, Snap, YouTube Analytics, etc.) and key metrics for content performance
• Fluent English and strong awareness of internet culture, memes, and pop culture in Tier-1 countries
• Experience with Reddit promotion and moderation (subreddits, posting strategies, community rules)
• Hands-on experience in scriptwriting for short-form and social-first video content
• Background working directly with talent, creators, or influencers in a management or growth function

Company Overview

• 🤝 ProTalent Recruiters 🤝 is a dynamic and proactive recruiting agency based in Europe, dedicated to connecting talents and empowering futures. It was founded in undefined, and is headquartered in Valencia , ES, with a workforce of 2-10 employees. Its website is https://protalentrecruiters.freshteam.com/jobs.