[Remote] Marketing Copywriter (Coupler.io)

Note: The job is a remote job and is open to candidates in USA. Railsware is seeking a tech-savvy marketing copywriter for their Coupler.io team, which is a data integration and AI analytics platform. The role involves creating engaging marketing content across various formats, focusing on B2B audiences, and collaborating with cross-functional teams to align content with marketing objectives.

Responsibilities

• Create compelling marketing content for B2B audiences across multiple formats, including landing pages and social media posts
• Conduct comprehensive research on the topic
• Collaborate with cross-functional teams (product, marketing, engineering) to gather insights
• Transform technical use cases and best practices into accessible marketing content
• Ensure content aligns with marketing objectives, brand guidelines, and conversion goals
• Dig into new topics, covering different contexts and technical aspects, delivering outstanding content
• Contribute to content strategy beyond SEO, focusing on thought leadership, brand storytelling, and user engagement
• Bring creative ideas and strategic thinking to improve content across all marketing channels
• Ensure content accuracy through fact-checking and stakeholder review

Skills

• At least 2 years of creating high-quality content for B2B SaaS products (landing pages, blog posts, technical articles, social posts, marketing materials, etc.)
• Proven track record of creating high-converting landing pages, persuasive marketing copy, and other short-form types of content
• Strong UX writing skills with the ability to create clear, scannable marketing content that guides users toward action.
• Comfortable breaking down complex tech topics for a non-technical business audience
• Advanced understanding of storytelling, composition, and narrative structure
• Excellent research skills to dive deep into topics and extract meaningful insights
• Exceptional writing skills with impeccable grammar, tone consistency, and brand voice adaptation
• Strong attention to detail
• Analytical thinking and a logical approach to structuring complex information for maximum clarity
• Fluent English (written and spoken)
• Strong communication skills with experience collaborating across marketing, product, and engineering teams
• Able to operate effectively with minimal supervision.
• Confident collaborating directly with subject-matter experts.
• Proactive in developing a deep understanding of the product, its features, and its value proposition
• Take full ownership of responsibilities and see projects through to completion.
• Highly organized, able to manage workload across multiple content streams.
• Familiarity with Google Analytics (GA4) and the ability to use data insights to inform your marketing copy
• Hands-on experience with data analytics tools (e.g., Tableau, Looker Studio, Power BI, etc.)
• Experience working directly in design tools (e.g., Figma) to input or refine content

Company Overview

• Damn good at building products and happy customers can prove that. It was founded in 2012, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is http://railsware.com.