[Remote] Marketing Social Media Manager

Note: The job is a remote job and is open to candidates in USA. Shady Grove Fertility is a leading provider of fertility services dedicated to helping individuals and couples achieve their dream of starting a family. The Marketing Social Media Manager will play a crucial role in shaping the online experience of the brand, leading the development and execution of social media strategies to enhance brand awareness and patient engagement.

Responsibilities

• Lead the creative development and execution of a national social media strategy that elevates brand awareness, supports patient acquisition goals, and celebrates the mission of helping people build families
• Oversee the planning and publishing of content across corporate and clinic-level channels, ensuring a cohesive voice, brand consistency, and compassionate tone
• Inform content creation and creative direction, collaborating with marketing, communications, and clinical subject matter experts to produce educational and inspiring stories that build trust and engagement
• Establish and maintain governance frameworks, including platform guidelines, response protocols, and compliance with healthcare marketing and privacy regulations (HIPAA, FTC)
• Partner with paid media and analytics teams to align organic and paid strategies, optimizing campaigns for reach, conversion, and efficiency
• Monitor and interpret performance data, providing regular insights and recommendations to improve audience engagement, community sentiment, and content effectiveness
• Manage and mentor internal and external resources, including agencies, freelancers, and regional partners to ensure alignment, timeliness, and high-quality execution
• Stay ahead of social trends, platform evolutions, and emerging formats, identifying opportunities for innovation that reinforce US Fertility’s leadership in reproductive healthcare

Skills

• Bachelor's degree in marketing, communications, journalism, or a related field
• 7+ years of experience in social media strategy, content development, or digital communications, ideally within healthcare, wellness, or a similarly regulated industry
• Proven track record leading social media programs that deliver measurable growth in awareness, engagement, and conversion
• Deep understanding of social analytics, audience targeting, and content optimization tools (e.g., Sprout Social, Meta Business Suite, Google Analytics)
• Exceptional writing and editing skills, with a strong sense for tone, empathy, and brand storytelling
• Fluency with design tools and an aesthetic sensibility
• Experience managing cross-functional stakeholders, agencies, and distributed teams
• Strong organizational and leadership skills; ability to manage multiple priorities in a fast-paced environment

Benefits

• Competitive pay + bonus
• Comprehensive training
• Medical, dental, vision, and 401(k) matching
• Generous paid time off and holidays
• Retirement plan
• Tuition assistance
• Ability to make an impact in the communities we serve

Company Overview

• Shady Grove Fertility Center offers intrauterine insemination, ovulation, egg donation, fertility preservation, and related services. It was founded in 1991, and is headquartered in Rockville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is http://ShadyGroveFertility.com.