Social Media Manager, Content Distribution

Job Description

• In this role, you will manage and grow Salt Strong’s entire social media ecosystem across Facebook, Instagram, TikTok, and YouTube.
• You will track platform performance, identify growth opportunities, and support member acquisition by guiding social followers into the Salt Strong community.
• This role directly supports our mission to help anglers learn, connect, and catch more fish through consistent, high-quality social media content.
• You may also be responsible for managing the private Insider Community when the Community manager is away, this includes: daily publishing, Community engagement, moderating conversations, and ensuring a positive and educational experience for our audience.
• Own daily social posting across Facebook Page, Facebook Group, Instagram, TikTok, YouTube Community Tab, and YouTube Shorts.
• Publish a minimum of: 1 IG feed post per day + 5+ IG stories 1 FB Page post per day + 5+ FB stories 1–2 FB Group posts per week + 1 engagement-focused post 5–6 TikTok videos per week 2 YouTube Community posts per day 4 YouTube Shorts per week.
• Source, organize, and schedule content from the internal content library, drive folders, blogs, and coach-submitted content.
• Ensure posts follow Salt Strong’s brand voice, accuracy standards, community tone, and compliance expectations.
• Collaborate with the Content Team to maintain a consistent weekly and monthly publish cadence.
• Monitor and respond to comments across Facebook, Instagram, TikTok, and YouTube.
• Moderate Facebook Pages and Groups, including approving/denying group requests, removing spam, hiding inappropriate comments, and escalating sensitive issues.
• Respond to direct messages via Meta Business Suite and YouTube as appropriate, handing off technical questions to coaches when needed.
• Maintain a positive, educational, respectful community atmosphere across all touchpoints.
• Assist Customer Service and Shipping teams by identifying issues surfaced through social channels.
• Execute consistent weekly growth strategies to increase followers, reach, impressions, engagement, and retention across all platforms.
• Develop, test, and optimize new post formats, story styles, hooks, and engagement prompts.
• Use data from analytics tools (Meta Insights, YouTube Studio, TikTok Analytics, HubSpot) to identify high-performing content and replicate success.
• Identify trends, viral formats, fishing-related seasonal spikes, and relevant community conversations to maximize visibility.
• Use UTM links, Google Campaign URL Builder, and HubSpot attribution tools to track conversions from social media to Salt Strong membership.
• Monitor weekly conversions attributed to social channels and report performance trends.
• Update and maintain the Social Media Scorecard to reflect follower growth, engagement metrics, posting consistency, and membership conversions.
• Coordinate with Marketing and Operations to align social content with member promotions, launches, and key seasonal initiatives.
• Upload YouTube Shorts and optimize metadata based on best practices (title, description, hashtags, CTAs).
• Engage with comments on long-form YouTube videos to support community retention and viewer relationship building.
• Work with the Content Lead (Alex) to align Shorts and Community Tab posts with long-form content releases.
• Maintain and update content calendars across all platforms.
• Track content performance weekly and provide summary analytics for the Content Team.
• Assist with influencer social amplification when needed.
• Support special projects (raffles, events, product launches, tackle promotions, webinars).
• Attend internal meetings and communicate platform insights to guide content strategy.

Requirements

• Consistently maintains the daily posting cadence across all platforms without gaps.
• Demonstrates strong judgment when moderating communities, responding to comments, and handling sensitive issues.
• Tracks and reports social performance accurately, using UTM links, platform analytics, and HubSpot attribution.
• Shows steady, measurable improvement in follower growth, reach, engagement, and social-driven conversions.
• Communicates effectively with the Content Team, Coaches, Customer Service, and Leadership.
• Stays organized with content planning, scheduling, and asset management.
• Proactively identifies new trends, formats, and opportunities to grow the brand’s reach.
• Maintains a positive, solutions-oriented attitude and embraces feedback to continuously improve.

Benefits

• Must have reliable internet, a quiet workspace, all necessary equipment will be provided to perform remote duties effectively.