[Remote] Paid Social Media Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. They are seeking an analytical, results-driven, and innovative Paid Social Media Marketing Analyst to support their performance marketing initiatives through paid social advertising campaigns.

Responsibilities

• Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment (ROI)
• Strategy and Execution: Develop and execute comprehensive paid social marketing strategies aligned with the company’s goals and objectives. Identify new opportunities and innovative tactics to drive customer acquisition and growth
• Data Analysis, Performance Management and Reporting: Leverage data analysis & insights to optimize paid social media campaigns, track key performance metrics, and report findings to various stakeholders
• Cross-Functional Communication and Collaboration: Be the voice and owner of your accounts, collaborating across teams to align paid social efforts with broader marketing objectives
• Learn and try something new every day and have fun doing it!

Skills

• 1-3 years of experience in Paid Social Media performance marketing, managing ROI-focused customer acquisition campaigns (Meta/Instagram)
• Proven track record successfully developing and executing paid social strategies that drive customer acquisition and revenue growth
• Strong analytical skills – Hands-on data analysis experience with advanced Excel, Power BI, Tableau, and/or similar platforms
• Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders
• A passion for paid digital customer acquisition and the ability to thrive in a fast-paced, dynamic environment
• Master's Degree in Analytics or similar field is not required but is a plus
• Paid Search / Google Ads experience is not required but is a plus

Benefits

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
• Retirement Benefits: Savings Plan with annual nonelective company contribution.

Company Overview

• TRANZACT is a provider of sales and marketing services to insurance companies. It was founded in 1997, and is headquartered in Fort Lee, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is http://www.tranzact.net.