Brand & Social Strategist to Build a Global Story-Driven IP (Book → Film → Games)

• **budget is per month

Proposal: Building a Global Story-First Brand (Book → Film → Games)

I’m looking for a strategic social media and branding partner to help me develop a book into a global, franchise-level brand—not just promote a title.

This project starts with a psychological thriller novel, but the ambition goes far beyond publishing. The long-term vision is a scalable IP that can expand into film, television, video games, and interactive experiences, with mass appeal and an edge that cuts through noise.

I’m not interested in generic book marketing. I’m building a world.

What I’m trying to achieve

• Position the story as a cultural conversation, not just a product
• Build a recognizable, repeatable brand identity that can live across platforms
• Create social content that sparks debate, emotional reaction, and shareability
• Grow an audience before and beyond launch—organically and strategically
• Lay the groundwork for future adaptations (film, games, immersive media)

What I need help with

I’m looking for someone who understands how to

• Translate a narrative universe into viral, platform-native content
• Build a brand voice and visual system that feels cinematic, modern, and global
• Design a social strategy that balances mass appeal + intellectual edge
• Turn themes, moral questions, and story mechanics into short-form content that travels
• Think long-term: audience → brand → IP, not just “posts per week”

This could include

• Social media strategy (Instagram, TikTok, YouTube Shorts, etc.)
• Brand positioning and tone refinement
• Content frameworks (not just one-off ideas)
• Growth strategy rooted in psychology, culture, and storytelling
• Optional: campaign thinking tied to launch moments and cultural beats

Who you are

• You think in brands and ecosystems, not just feeds
• You understand how viral content actually works (emotion, tension, curiosity)
• You’re comfortable working with darker, smarter, more provocative material
• You have taste—and can articulate why something works
• You want to help build something that could scale far beyond social media

If this sounds like a fit, I’d love to hear

• How you’d approach turning a book into a brand people follow before they buy
• Examples of work where you helped shape identity, not just execution
• How you think about virality vs. longevity

This is a serious project with long-term potential. I’m looking for someone who wants to help build something iconic.