Fractional Digital Marketing & Social Media Expert (Independent Contractor / 1099)

I am a founder, franchising expert, and speaker building a strong personal brand alongside a B2B software company focused on improving communication between franchisors and franchisees.

I’m looking for one experienced individual (not an agency) who runs their own business and can own the entire digital marketing function for me — strategy through execution — using modern tools, analytics, and AI.

This is a 1099 contractor relationship, not a W-2 role.

What You’ll Own

You will be the primary person responsible for planning, creating, managing, and analyzing my digital presence.

Core Responsibilities

Develop and execute a personal-brand and thought-leadership strategy

Manage and grow LinkedIn (primary), with potential expansion to YouTube and Facebook

Create and manage a content calendar (written + video-based)

Edit or oversee editing of short-form video content

Write high-quality captions and long-form posts for a B2B audience

Design, build, or update website pages (Webflow, WordPress, Squarespace, or similar)

Optimize content for SEO, conversions, and speaking opportunities

Track performance using analytics and reporting dashboards

Use AI tools to improve efficiency, ideation, repurposing, and insights

Provide monthly performance summaries and recommendations

Who You Are

You are

An independent expert (freelancer / consultant / solopreneur)

Comfortable owning both strategy and execution

Strong in B2B, SaaS, consulting, or professional services

Fluent in LinkedIn thought leadership

Confident using AI tools (ChatGPT, content repurposing tools, analytics, scheduling platforms)

Data-driven, organized, and proactive

Able to work with minimal hand-holding

Skills & Tools (Examples)

You don’t need all of these, but you should be strong in many:

LinkedIn content strategy & growth

Short-form video editing (or managing it)

Website design / updates (Webflow, WordPress, etc.)

Google Analytics (GA4)

Social analytics dashboards

SEO fundamentals

AI-assisted content creation and analysis

Scheduling tools (Hootsuite, Buffer, Later, etc.)

Nice to Have

Experience working with founders, executives, or speakers

Experience with franchise, multi-unit, or operational businesses

Ability to help position content toward speaking gigs and partnerships

Engagement Details

Part-time / fractional engagement

Monthly retainer or hourly (open to discussion)

Long-term potential if it’s a strong fit

1099 / independent contractor only