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Google Sheets Startup P&L Builder Needed (2026 Model, Live Working Session)
Upwork
I am looking for an experienced Google Sheets / FP&A contractor to build a clean, operator-friendly 2026 P&L and forecast model for a multi-market, subscription-based business.
I have complete 2025 actuals, which will be used as the baseline to build a 2026 forward-looking operating model. The engagement will start with a 45-minute live working session where I walk through the business, metrics, and assumptions, followed by live building or rapid iteration.
This is not bookkeeping. I need someone who understands how to structure a forward-looking P&L and forecast, not just format spreadsheets.
What I Will Provide
I will provide downloadable data (CSV or exports), including:
2025 actuals
Field and operational spend
Spend chargeable back to customers
Write-offs
Manager and HQ spend
Subscription data
Members, plans, and payment
Churn and renewals
Payroll
Field salaries
HQ salaries and headcount
Marketing spend by channel
Vendor spend and take rates
This will start as a manual-input model, with the expectation that it can later be automated by an internal engineering team.
Required Model Structure
Markets (2 markets rolled up to one, ability to add a 3rd)
Membership & Growth (2025 Actuals → 2026 Forecast)
Beginning of period members
New
Churn
End of period members
Field staff
Members per field staff (actual)
New Member Mix
% of total
New annual (3 plans)
% of total
Renewals
Annuals up for renewal
Annual renewal rate
Renewals
Revenue
Subscription revenue
ARPU
ARR
Vendor fees
Gross vendor spend
% retained
Total revenue
Run rate
COGS
Field labor
Fully loaded cost per month
Payment processing
% of collected funds
% of revenue
Total COGS
Gross Profit
Gross margin
Contribution Margin
Parts operations
Vendor operations
Member success
Market management
Total contribution costs
Contribution
Contribution margin
Operating Expenses (HQ)
EPD
Headcount
Cost per headcount
Marketing
Headcount
Cost per headcount
G&A / management
Headcount
Cost per headcount
Total HQ headcount
EBITDA
EBITDA margin
Cash Flow
Annual members
Lower revenue
Increased cash
Beginning of period cash
Cash flow
End of period cash
Job-Level Business Tabs (New Requirement)
In addition to the core P&L, I would like separate tabs to track job-level economics for the following 3 business lines:
Each tab should support
Job-level revenue
Direct labor costs
Parts or vendor costs
Gross profit per job
Simple roll-up capability into the main P&L where applicable
These tabs do not need to be overly complex in v1, but should be structured cleanly and consistently so they can be expanded later.
Forecasting
Monthly 2026 forecast tab
Ability to toggle
Member growth
Churn
Renewal rate
Hiring pace
Clear separation of 2025 actuals vs 2026 forecast
Deliverables
Google Sheet with
Inputs tab
Monthly P&L (2025 actuals + 2026 forecast) by market and total
Forecast and scenario tab
Job-level tabs by business line
Clean formulas with no hard-coded assumptions
Structure suitable for later automation
Ideal Candidate
Strong Google Sheets skills
Experience building forward-looking startup or services-business P&Ls
Comfortable working live and iterating quickly
FP&A or finance operator background preferred
Engagement
45-minute live working session
Likely 1–2 hours total for v1
Hourly engagement preferred
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