Google Sheets Startup P&L Builder Needed (2026 Model, Live Working Session)

Upwork

I am looking for an experienced Google Sheets / FP&A contractor to build a clean, operator-friendly 2026 P&L and forecast model for a multi-market, subscription-based business.

I have complete 2025 actuals, which will be used as the baseline to build a 2026 forward-looking operating model. The engagement will start with a 45-minute live working session where I walk through the business, metrics, and assumptions, followed by live building or rapid iteration.

This is not bookkeeping. I need someone who understands how to structure a forward-looking P&L and forecast, not just format spreadsheets.

What I Will Provide

I will provide downloadable data (CSV or exports), including:

2025 actuals

Field and operational spend

Spend chargeable back to customers

Write-offs

Manager and HQ spend

Subscription data

Members, plans, and payment

Churn and renewals

Payroll

Field salaries

HQ salaries and headcount

Marketing spend by channel

Vendor spend and take rates

This will start as a manual-input model, with the expectation that it can later be automated by an internal engineering team.

Required Model Structure

Markets (2 markets rolled up to one, ability to add a 3rd)

Membership & Growth (2025 Actuals → 2026 Forecast)

Beginning of period members

New

Churn

End of period members

Field staff

Members per field staff (actual)

New Member Mix

% of total

New annual (3 plans)

% of total

Renewals

Annuals up for renewal

Annual renewal rate

Renewals

Revenue

Subscription revenue

ARPU

ARR

Vendor fees

Gross vendor spend

% retained

Total revenue

Run rate

COGS

Field labor

Fully loaded cost per month

Payment processing

% of collected funds

% of revenue

Total COGS

Gross Profit

Gross margin

Contribution Margin

Parts operations

Vendor operations

Member success

Market management

Total contribution costs

Contribution

Contribution margin

Operating Expenses (HQ)

EPD

Headcount

Cost per headcount

Marketing

Headcount

Cost per headcount

G&A / management

Headcount

Cost per headcount

Total HQ headcount

EBITDA

EBITDA margin

Cash Flow

Annual members

Lower revenue

Increased cash

Beginning of period cash

Cash flow

End of period cash

Job-Level Business Tabs (New Requirement)

In addition to the core P&L, I would like separate tabs to track job-level economics for the following 3 business lines:

Each tab should support

Job-level revenue

Direct labor costs

Parts or vendor costs

Gross profit per job

Simple roll-up capability into the main P&L where applicable

These tabs do not need to be overly complex in v1, but should be structured cleanly and consistently so they can be expanded later.

Forecasting

Monthly 2026 forecast tab

Ability to toggle

Member growth

Churn

Renewal rate

Hiring pace

Clear separation of 2025 actuals vs 2026 forecast

Deliverables

Google Sheet with

Inputs tab

Monthly P&L (2025 actuals + 2026 forecast) by market and total

Forecast and scenario tab

Job-level tabs by business line

Clean formulas with no hard-coded assumptions

Structure suitable for later automation

Ideal Candidate

Strong Google Sheets skills

Experience building forward-looking startup or services-business P&Ls

Comfortable working live and iterating quickly

FP&A or finance operator background preferred

Engagement

45-minute live working session

Likely 1–2 hours total for v1

Hourly engagement preferred

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