Local SEO Setup for Pet Concierge Service (Foundational Work Only)

I’m looking for an experienced SEO professional to help improve local Google visibility for a service-based business, PetMatch Concierge.

This project focuses on foundational local SEO and website fixes, not a full website redesign and not ongoing monthly SEO.

Scope of Work

Google Business Profile

Set up or fully optimize my Google Business Profile

Confirm correct categories and service areas

Write a locally focused business description

Ensure website is properly connected

Website SEO (Existing Site Only)

Optimize homepage title and meta description

Add local language (city/region served) to homepage content

Improve heading structure (H1, H2)

Add or improve footer contact or service-area signals

Ensure basic image ALT text is in place

Local Service Area

Create or improve a simple service area section or page

List cities or neighborhoods served with supporting text

Technical SEO Basics

Check crawlability and indexing

Confirm mobile friendliness

Address obvious, low-effort page speed issues

Submit sitemap to Google Search Console if needed

Tracking

Confirm or install Google Analytics 4

Confirm or install Google Search Console

Reviews and Listings

Provide guidance on collecting Google reviews

Recommend 2 to 3 relevant local directories (no bulk listings)

Timeline

Work to be completed within 30 days.

What Success Looks Like

Improved visibility in Google Maps and local search

Search Console shows impressions for local pet care searches

Clear local signals on the website

Out of Scope

Guaranteed rankings

Paid advertising

Blog content creation

Ongoing monthly SEO retainers

To Apply

Please include

A brief example of a local service business you’ve helped

What you would prioritize in the first 30 days

Your estimated cost for this scope

Clear communication and plain-language explanations are important.