Position Expired
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Part-Time Marketing Support for Day Spa (Social, Paid Media & SEO)
Upwork
We are seeking a part-time marketing professional to support ongoing digital marketing efforts for a premium, service-based business. This role is hands-on and execution-focused, ideal for someone who can manage day-to-day marketing activities while also optimizing performance.
This is an ongoing engagement with flexible hours and the potential to grow over time.
Scope of Work
Social Media Management
Plan, schedule, and manage organic social content (primarily Instagram; Facebook secondary)
Create or repurpose content using provided assets (photos, videos, promotions)
Write clear, on-brand captions aligned with a calm, elevated brand voice
Maintain a consistent posting cadence
Support promotional and seasonal campaigns
Paid Media
Set up, manage, and optimize paid advertising campaigns (Meta Ads and Google Search/Local)
Launch and support promotional campaigns
Monitor performance and make data-driven optimizations
Provide concise performance summaries (KPIs, spend, conversions)
SEO & Local Search
Support local SEO strategy for a brick-and-mortar business
Optimize Google Business Profile listings and posts
Assist with on-site SEO improvements (service pages, metadata, content recommendations)
Conduct basic keyword research and identify growth opportunities
Ideal Candidate
Proven experience marketing local, service-based businesses
Strong working knowledge of
Instagram & Facebook content management
Meta Ads Manager
Google Ads (Search + Local)
Local SEO and Google Business Profile optimization
Comfortable working independently with light oversight
Organized, detail-oriented, and proactive
Able to balance brand consistency with performance-driven marketing
Nice to Have (Not Required)
Experience in wellness, hospitality, or lifestyle brands
Basic design skills (Canva or similar)
Familiarity with promo-driven marketing (seasonal offers, gift cards)
Engagement Details
Part-time, ongoing (approximately 10–20 hours per week to start)
Flexible schedule
Fully remote
Opportunity to expand scope based on performance
To Apply
Please include
A brief summary of your relevant experience
Examples of similar businesses or campaigns you’ve supported
Which areas you specialize in (Social Media, Paid Media, SEO)
Your hourly rate and weekly availability
We’re looking for a reliable marketing partner who can execute consistently and help improve visibility, engagement, and conversion over time.
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