Part-Time Marketing Support for Day Spa (Social, Paid Media & SEO)

Upwork

We are seeking a part-time marketing professional to support ongoing digital marketing efforts for a premium, service-based business. This role is hands-on and execution-focused, ideal for someone who can manage day-to-day marketing activities while also optimizing performance.

This is an ongoing engagement with flexible hours and the potential to grow over time.

Scope of Work

Social Media Management

Plan, schedule, and manage organic social content (primarily Instagram; Facebook secondary)

Create or repurpose content using provided assets (photos, videos, promotions)

Write clear, on-brand captions aligned with a calm, elevated brand voice

Maintain a consistent posting cadence

Support promotional and seasonal campaigns

Paid Media

Set up, manage, and optimize paid advertising campaigns (Meta Ads and Google Search/Local)

Launch and support promotional campaigns

Monitor performance and make data-driven optimizations

Provide concise performance summaries (KPIs, spend, conversions)

SEO & Local Search

Support local SEO strategy for a brick-and-mortar business

Optimize Google Business Profile listings and posts

Assist with on-site SEO improvements (service pages, metadata, content recommendations)

Conduct basic keyword research and identify growth opportunities

Ideal Candidate

Proven experience marketing local, service-based businesses

Strong working knowledge of

Instagram & Facebook content management

Meta Ads Manager

Google Ads (Search + Local)

Local SEO and Google Business Profile optimization

Comfortable working independently with light oversight

Organized, detail-oriented, and proactive

Able to balance brand consistency with performance-driven marketing

Nice to Have (Not Required)

Experience in wellness, hospitality, or lifestyle brands

Basic design skills (Canva or similar)

Familiarity with promo-driven marketing (seasonal offers, gift cards)

Engagement Details

Part-time, ongoing (approximately 10–20 hours per week to start)

Flexible schedule

Fully remote

Opportunity to expand scope based on performance

To Apply

Please include

A brief summary of your relevant experience

Examples of similar businesses or campaigns you’ve supported

Which areas you specialize in (Social Media, Paid Media, SEO)

Your hourly rate and weekly availability

We’re looking for a reliable marketing partner who can execute consistently and help improve visibility, engagement, and conversion over time.

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