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Part-Time Social Media Strategist - Remote | Contract to Start | Growth Opportunity
Upwork
We’re looking for a part-time Social Media Strategist who understands how content connects to real business outcomes; leads, website traffic, and brand visibility.
This role is for someone who doesn’t just post for aesthetics. You understand what works, why it works, and how to shape content using proven formulas that drive engagement and growth.
What You’ll Do
Ideate and conceptualize strategic content aligned with client goals
Create content using proven frameworks for reach, engagement, and virality
Write captions and on-screen copy for
Short-form videos (Reels, TikToks)
Carousels
Image-based posts
Edit short-form video content with attention to pacing, hooks, and clarity
Adapt content strategy across industries while maintaining each brand’s voice
Review your work carefully before submission; details matter here
Meet deadlines consistently and communicate clearly if something shifts
Who You Are
You understand social media from a strategy-first perspective, not just trends
You know how to translate business goals into content ideas
You enjoy working with wellness and therapy brands, and can also flex into industries like:
Home remodeling
Weddings
Service-based businesses
You’re organized, reliable, and self-managed
You care about quality and double-check your work before it goes out
Bonus Points
Experience working inside Notion, especially for content calendars and client portals
Familiarity with agency workflows and multiple client accounts
The Role
Part-time to start
Remote
Contract-based initially
Strong potential to grow into a full-time role for the right person
If you’re a strategist who loves both the creative and analytical sides of social media, and you want to grow with a boutique agency that values thoughtful work and real results, we’d love to hear from you.
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