Part-Time Social Media Strategist - Remote | Contract to Start | Growth Opportunity

Upwork

We’re looking for a part-time Social Media Strategist who understands how content connects to real business outcomes; leads, website traffic, and brand visibility.

This role is for someone who doesn’t just post for aesthetics. You understand what works, why it works, and how to shape content using proven formulas that drive engagement and growth.

What You’ll Do

Ideate and conceptualize strategic content aligned with client goals

Create content using proven frameworks for reach, engagement, and virality

Write captions and on-screen copy for

Short-form videos (Reels, TikToks)

Carousels

Image-based posts

Edit short-form video content with attention to pacing, hooks, and clarity

Adapt content strategy across industries while maintaining each brand’s voice

Review your work carefully before submission; details matter here

Meet deadlines consistently and communicate clearly if something shifts

Who You Are

You understand social media from a strategy-first perspective, not just trends

You know how to translate business goals into content ideas

You enjoy working with wellness and therapy brands, and can also flex into industries like:

Home remodeling

Weddings

Service-based businesses

You’re organized, reliable, and self-managed

You care about quality and double-check your work before it goes out

Bonus Points

Experience working inside Notion, especially for content calendars and client portals

Familiarity with agency workflows and multiple client accounts

The Role

Part-time to start

Remote

Contract-based initially

Strong potential to grow into a full-time role for the right person

If you’re a strategist who loves both the creative and analytical sides of social media, and you want to grow with a boutique agency that values thoughtful work and real results, we’d love to hear from you.

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