Part-Time Social Media VA for Nonfiction Health Author (Reels + IG + TikTok).. ai useful

Upwork

’m a physician and NYT best selling author with a book launching March 18 about the “indoor epidemic” and the power of getting outside.see indoorepidemic.com and the associated socials

I already have

  • An email funnel
  • Publicist and long form media campaigns
  • Cold outreach + podcast bookings

I need a reliable VA to help me restart and maintain social media (I haven’t posted for about a month) with a simple, consistent system.

What You’ll Do (Simple + Repeatable)

  • Edit and post 3–5 short vertical videos per week (Instagram Reels + TikTok; YouTube Shorts is a bonus).
  • Add captions, hooks, and basic on-screen text and music
  • Post and schedule content on Instagram + TikTok, and repost highlights to facebook
  • Turn my weekly LinkedIn essay into:
  • 1 LinkedIn post
  • 1 Instagram carousel or quote graphic
  • Do light engagement (reply to basic comments, like/save relevant posts, reply to dm).
  • set up simple ManyChat keyword automations on Instagram (e.g., comment “BOOK” → DM with link). Already set up but you’ll own it

Manage booktok and instabook

Take o new book related projects as needed

What I’ll Provide

  • Weekly video clips (I’ll record them).
  • One LinkedIn essay per week.
  • Clear messaging and links (book, email list, speaking).

Ideal VA

  • Experience with Instagram Reels and/or TikTok for clients.

Conversions oriented— this is about CTR

  • Can show a few examples of videos you’ve edited or managed. Preferably with conversion numbers
  • Comfortable with basic design (Canva or similar).

Excellent copy editing and video editing skills.

  • Proactive and organized—can follow a simple weekly routine.

Bonus

  • Familiar with ManyChat or other DM automation.
  • Have worked with authors, books, or wellness content.

Details

  • Hours: ~5–8 hours per week to start.
  • Start: As soon as possible, through at least end of March (with option to continue).
  • Rate: Please share your hourly rate and typical weekly availability.

How to Apply

Please send

1. Links to 3–5 Reels/TikToks/Shorts you’ve worked on.

2. A quick note on your experience with Instagram/TikTok (and ManyChat, if any).

3. One short idea for a Reel based on this theme: “the indoor epidemic and why getting outside is like a medical prescription.”

Short, clear, and friendly is perfect—I’m looking for someone I can work with long-term if this goes well

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