Social Media & Marketing Strategist (HVAC / Local Services)

About the Role

We’re looking for a hands-on social media and marketing strategist to help grow engagement, trust, and inbound demand for a local HVAC business. This role is for someone who understands how local service marketing actually works—where credibility, consistency, and relevance matter more than flashy posts.

This is not a “post and forget” role. You’ll be expected to think strategically and execute consistently, with a clear bias toward outcomes that support booked jobs and repeat customers.

What You’ll Own

• Develop and execute a practical social media strategy across platforms like Facebook, Instagram, and Google Business Profile
• Create and coordinate engagement-focused content ideas (seasonal HVAC tips, before/after jobs, short videos, FAQs, local relevance)
• Strategize and coordinate community engagement initiatives (local partnerships, promotions, seasonal campaigns)
• Plan and execute email and mass communication campaigns (maintenance reminders, promotions, customer education)
• Use AI tools responsibly to improve efficiency and consistency (not generic content dumping)
• Track engagement and adjust strategy based on what’s actually working

This role includes strategy, execution, and coordination (working with tools, designers, or other contractors as needed).

What We’re Looking For

• Proven experience marketing local service businesses
• HVAC, home services, or trades experience is a strong plus
• Understanding of Google Business Profile engagement and local trust signals
• Comfortable working independently with clear goals
• Outcome-focused, organized, and proactive

What This Is Not

• Not an agency-style engagement
• Not a passive posting role
• Not focused on follower counts without business impact

To Apply

Please include

• A brief summary of relevant experience (HVAC a big plus)
• Examples of campaigns or engagement you’ve led that produced real results
• How you would approach growing engagement and inbound demand for a local HVAC company