Social Media Strategist Needed (LinkedIn + Instagram) + Blog Plan + Paid Ads (Starter Brand)

Context

We’re Tuk Took Bites — a modern Indian-inspired food brand (food truck + wholesale/B2B frozen products). We already have brand guidelines and positioning, but we’re still early in building consistent content and distribution.

We’re starting from a foundational stage and want to do this right: clear strategy, strong positioning, and a repeatable system that can scale over time (including something an intern can execute later).

We’re hiring a social media strategist (not just a content poster) to build our organic and paid roadmap for LinkedIn and Instagram, plus a blog kickoff plan.

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Channel Goals

LinkedIn (Founder + Brand Credibility)

Primary goals

• Build credibility and trust with business owners and operators (cafes, breweries, pizza shops, food trucks, etc.)
• Generate qualified inbound interest (tastings, wholesale inquiries, partnerships)
• Establish founder POV and thought leadership around high-margin menu additions and Indian flavors made easy

KPIs

• Steady follower growth
• Profile views and targeted connection growth
• Engagement (comments, saves, shares)
• Inbound DMs and clicks to wholesale inquiry pages

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Instagram (Brand Awareness + Community)

Primary goals

• Build brand awareness and a recognizable brand vibe
• Grow a loyal audience that converts later (truck visits, catering, wholesale interest)
• Create a content engine that is simple, sustainable, and scalable

KPIs

• Follower growth and reach (especially Reels)
• Saves and shares
• Story engagement and link clicks
• Consistent execution using a repeatable system

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Blog (Owned Media)

Primary goals

• Establish brand credibility and storytelling (B2C + B2B)
• Create anchor content that feeds LinkedIn and Instagram
• Support long-term SEO without fluffy content

KPIs

• Consistent publishing over 12 months
• Time on page and scroll depth
• Social repurposing performance

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What You’ll Own (Deliverables)

1. LinkedIn Organic Strategy

• LinkedIn content strategy (audience, positioning, content pillars, founder vs brand voice)
• 12-month content roadmap (themes, post ideas, cadence)
• Tactical playbook for posting, engagement, and repurposing
• Ghostwrite 2–3 LinkedIn posts or articles to get started

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2. Instagram Organic Strategy

• Instagram growth strategy (content pillars, series ideas, cadence)
• 30–60 days of post ideas plus an ongoing framework
• Simple intern-ready playbook: what to shoot, how to edit, caption formats, engagement routine

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3. Blog Strategy + Starter Content

• Blog pillars and topic clusters
• 12-month blog calendar
• Write 2–3 starter blog posts or provide detailed outlines

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Paid Ads Strategy

4. LinkedIn Ads (B2B / Wholesale)

• Recommended campaign objectives with rationale
• Targeting plan (roles, industries, regions)
• Creative angles (founder story, margin proof, menu ideas, partner outcomes)
• Landing flow recommendations (site form vs LinkedIn lead gen)
• Starter budget guidance and testing plan
• Clear success metrics

Goal: generate qualified wholesale leads efficiently.

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5. Instagram Ads (Awareness + Retargeting)

• Starter funnel: awareness → engagement → retargeting
• Creative direction for short-form video and product-in-action ads
• Retargeting setup (site visitors, IG engagers, video viewers)
• Budget and testing approach
• Metrics to track and iterate on

Goal: build efficient awareness and set up future conversion paths.

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What We’ll Provide

• Brand guidelines and messaging
• Website and existing materials
• Clear feedback and fast decisions

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What We’re Looking For

• A true social media strategist who builds systems and roadmaps
• Strong LinkedIn and Instagram strategy experience
• Comfortable with early-stage brands
• Experience planning or running paid ads (LinkedIn and Meta)
• Bonus: food, CPG, hospitality, or B2B food service experience