Social Media Strategist

Job Title: Social Media Strategist Location: Los Angeles (On-Site) Salary Range: $65,000 - $85,000/year (depending on experience, with room to grow) About Us: At Backdrop, we don't just set the stage; we create memorable experiences that elevate every moment. From trade shows to red carpet events, weddings, and beyond - our portable event backdrops and displays have set the scene for thousands of happy customers across the US and Canada. Built on quality, innovation, and unparalleled customer service, our brands- Tradeshowbooth.com, DisplayOverstock.com, GalaxyDisplays.com, and Backdrop.com—lead the charge in our field. We’re seeking a Social Media Strategist who knows the power of short-form storytelling, understands what makes audiences stop scrolling, and crafts content that resonates. Why Join Us? Work with a forward-thinking, innovative team that values creativity and data. Be the architect of engaging narratives that resonate with millions. Take ownership of a growing platform where your ideas will shape our success. Access cutting-edge tools and resources to bring your ideas to life. What You’ll Do: Content Planning: Develop a strategic content calendar for platforms like Instagram, TikTok, Facebook, and LinkedIn, with an emphasis on storytelling and brand alignment. Content Creation: Ability to create short form content for Pinterest, Instagram, TikTok, Youtube, LinkedIn. Short-Form Mastery: Write snappy, scroll-stopping captions, video scripts, and posts that resonate with audiences across platforms. Community Engagement: Craft messaging that builds connection, loyalty, and engagement with our online community. Campaign Writing: Bring big ideas to life with creative campaign concepts that capture attention and spark conversations. What You Bring: Expert Writing Skills: You’re a master of crafting short-form content that hooks, engages, and converts. Retention Knowledge: Deep understanding of audience retention strategies, from intro hooks to mid-video resets and powerful closing CTAs. Creativity Meets Analytics: You blend the art of storytelling with a strong understanding of audience data to produce content that works. Social Media Savvy: Experience crafting content and growing audiences on platforms like Instagram and TikTok. Trend Awareness: You know what’s trending and how to adapt it into narratives that fit our brand. Results-Oriented: A track record of growing social channels and engaging audiences through sharp, targeted writing. Flexibility & Collaboration: You thrive in a fast-paced environment, work well with creatives, and can pivot when needed. The Perks: We’re a collaborative, growing team that takes our work seriously - but not ourselves. You'll have the freedom to own your role, suggest improvements, and make a real impact. No micromanaging, no red tape - just good people doing great work. Competitive salary and performance bonuses. A creative team that values and celebrates storytelling. Opportunities for personal and professional growth in a rapidly growing company. Great in-office culture where you are valued. How to Apply: If you love crafting social content that captivates and connects, send us your resume, a portfolio of writing samples, and a cover letter highlighting your best campaign or community-building success story. Let’s write the story of Backdrops success together — hook by hook, script by script.

Qualifications

• Be the architect of engaging narratives that resonate with millions
• Retention Knowledge: Deep understanding of audience retention strategies, from intro hooks to mid-video resets and powerful closing CTAs
• Creativity Meets Analytics: You blend the art of storytelling with a strong understanding of audience data to produce content that works
• Social Media Savvy: Experience crafting content and growing audiences on platforms like Instagram and TikTok
• Trend Awareness: You know what’s trending and how to adapt it into narratives that fit our brand

Benefits

• Access cutting-edge tools and resources to bring your ideas to life
• The Perks: We’re a collaborative, growing team that takes our work seriously - but not ourselves
• You'll have the freedom to own your role, suggest improvements, and make a real impact
• Competitive salary and performance bonuses
• A creative team that values and celebrates storytelling
• Opportunities for personal and professional growth in a rapidly growing company
• Great in-office culture where you are valued

Responsibilities

• Take ownership of a growing platform where your ideas will shape our success
• What You’ll Do: Content Planning: Develop a strategic content calendar for platforms like Instagram, TikTok, Facebook, and LinkedIn, with an emphasis on storytelling and brand alignment
• Content Creation: Ability to create short form content for Pinterest, Instagram, TikTok, Youtube, LinkedIn
• Short-Form Mastery: Write snappy, scroll-stopping captions, video scripts, and posts that resonate with audiences across platforms
• Community Engagement: Craft messaging that builds connection, loyalty, and engagement with our online community
• Campaign Writing: Bring big ideas to life with creative campaign concepts that capture attention and spark conversations
• What You Bring: Expert Writing Skills: You’re a master of crafting short-form content that hooks, engages, and converts