[Remote] Social Media Manager – Personal Injury Law | ZR_29570_JOB

Note: The job is a remote job and is open to candidates in USA. BruntWork is a personal injury law firm seeking an experienced Virtual Assistant to manage and grow their social media accounts. The role involves developing and executing a social media strategy, creating compliant content, and engaging with the audience to attract potential clients.

Responsibilities

• Develop a comprehensive marketing and content strategy tailored to the personal injury practice area.
• Establish a creative, cohesive social media theme that aligns with the firm’s brand, values, and audience.
• Plan and maintain a monthly content calendar to ensure consistent posting and engagement.
• Conduct competitor research to identify trends and engagement opportunities within the legal community.
• Write, design, and publish high-quality, original posts (graphics, captions, videos, stories, and reels) for Facebook and Instagram.
• Create engaging, educational, and compliant content explaining personal injury topics, client rights, case outcomes, community involvement, and testimonials (as permissible).
• Use Canva, Adobe, or similar tools to design professional, branded visuals.
• Incorporate SEO and keyword strategies to optimize reach and visibility.
• Handle daily posting, respond to comments and direct messages in a professional and timely manner.
• Proactively engage with followers, local businesses, and community groups to increase visibility.
• Use relevant hashtags, tagging, and geotargeting strategies to enhance organic reach.
• Identify opportunities for collaboration, cross-promotion, or community involvement.
• Ensure all content complies with State Bar advertising rules, including avoiding misleading, deceptive, or unverifiable claims.
• Review all marketing materials for accuracy, disclaimers, and compliance with attorney advertising regulations.
• Stay updated on evolving legal marketing ethics to maintain compliance at all times.
• Track and analyze engagement metrics (reach, impressions, clicks, followers, conversions, etc.).
• Provide monthly reports summarizing performance, insights, and recommendations.
• Adjust strategy based on analytics to improve growth and audience engagement.

Skills

• Minimum 2–3 years of experience managing social media for a law firm, preferably in personal injury.
• Strong understanding of Facebook and Instagram algorithms, trends, and best practices.
• Proven experience creating compliant, effective, and engaging content for legal professionals.
• Excellent copywriting, design, and storytelling skills.
• Familiarity with ethics rules for attorney advertising (ABA Model Rules and California-specific rules preferred).
• Proficiency with Canva, Meta Business Suite, scheduling tools (e.g., Buffer, Hootsuite), and basic video editing.
• Strong organizational and time-management skills—able to work independently and meet deadlines.
• Comfortable with minimal supervision and capable of running all social media operations from A to Z.
• Experience working with California-based law firms.
• Knowledge of local SEO and paid advertising (Facebook Ads, Meta Boosts).
• Familiarity with Google Analytics and website traffic tracking.

Benefits

• HMO Coverage for eligible locations
• Permanent work-from-home
• Immediate hiring
• Steady freelance job

Company Overview

• BruntWork builds cost-effective, efficient and scalable operational teams for businesses wanting to grow fast and effectively. It was founded in 2020, and is headquartered in Sydney, New South Wales, AUS, with a workforce of 5001-10000 employees. Its website is https://www.bruntwork.co.