[Remote] Paid Media: Social Media& Google Ads Specialist (Freelance Contract)

Note: The job is a remote job and is open to candidates in USA. Jennings Social Media & MarTech (JSMM) is a global social media marketing and digital advertising agency. They are seeking a part-time Paid Media Specialist to execute digital ads for social media and Google, managing and optimizing ad performance to drive conversions.

Responsibilities

• Creating, managing, monitoring and optimizing costs for the performance of ads to generate conversions
• Doing research and performing competitive bidding
• Measuring, analyzing and reporting on campaign updates such as CPC, CPA and benchmarks
• Establish KPIs and other metrics to ensure we are hitting campaign goals
• Continuously monitor the effectiveness of these programs to ensure we are driving value and ROI

Skills

• Bachelor's degree in advertising, marketing, communications (or a related field)
• 3-5 years of hands-on digital advertising experience
• Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, TikTok, etc
• Proficient in Google Data Studio, and/or other comparable data analytics and visualization tools
• Experience in implementing event-based conversion tracking

Company Overview

• Jennings Social Media & Martech was founded in 2003 by Valerie Jennings at the age of 24. It was founded in 2003, and is headquartered in Overland Park, Kansas, USA, with a workforce of 11-50 employees. Its website is https://jsmmtech.com/.