[Remote] Fractional CMO

Note: The job is a remote job and is open to candidates in USA. Nest Navigate is reinventing how homeowners discover and complete home upgrades, and they are seeking a part-time CMO to lead their early-stage marketing and growth strategy. This role involves establishing brand narrative, overseeing PR, and defining growth strategies while supporting investor storytelling for future fundraising.

Responsibilities

• Establish Nest’s brand narrative, messaging, and positioning
• Lead early GTM strategy tied to Best Buy + incoming partners
• Oversee early PR, brand awareness, and launch communications
• Define growth strategy (paid, organic, referral, lifecycle)
• Build initial funnels & analytics (CAC, activation, conversion)
• Support investor storytelling for the March 2025 fundraise
• Create a scalable marketing framework for post-funding execution
• Help scope the future full-time marketing team and hiring roadmap

Skills

• 8+ years in marketing leadership (Director, VP, CMO, or Fractional CMO)
• Experience with early-stage startups or launching new brands
• Strong GTM, storytelling, lifecycle, and performance instincts
• Ability to move fast and make high-quality decisions with limited data
• Comfortable working part-time pre-fundraise with high equity upside
• Experience with consumer tech, SaaS, home services, or retail partnerships a plus

Benefits

• 0.25–0.5% equity + performance incentives
• 4-year vesting / 6-month cliff
• Optional performance kicker (+0.05–0.1% based on impact)
• Annual performance bonus
• Quarterly Bonus Incentives (Equity or Post-Funding Cash) Tied to: User growth (MAU, signups, activation), CAC + funnel efficiency, PR / earned media results, Partner launch milestones (Best Buy + new partners), Organic traffic & SEO improvement, Brand development KPIs

Company Overview

• A.I., Gaming, Edtech, Crypto It was founded in 2025, and is headquartered in Marina Del Rey, California, USA, with a workforce of 11-50 employees. Its website is https://nestnavigate.com/.