Freelance Social Media & Paid Digital Ads Manager

10REYA

Freelance Social Media & Paid Digital Ads Manager

Role Overview

You will be responsible for developing and executing both organic social media content and paid digital advertising campaigns across platforms including: Facebook, Instagram, LinkedIn, Google Ads. While you’ll create some content from scratch, you’ll also efficiently adapt templates and pre-existing assets as needed. You will schedule posts, launch ads, track performance, modify campaigns, and report insights to help us refine strategy and reach growth goals.

Key Responsibilities

Content Planning & Scheduling

• Build a 3–6 month social media calendar (paid + organic) for all brands.
• Schedule posts that align with strategic goals and audience behaviors across channels.
• Adapt templates where appropriate and create original content where needed.

Paid Digital Advertising

• Set up, launch, monitor, and optimize paid campaigns on Meta (Facebook/Instagram), LinkedIn, and Google Ads.
• Provide audience targeting, budget optimization, bid strategy guidance, and conversion tracking setup.

Analytics & Reporting

• Track and analyze KPIs (reach, engagement, clicks, conversion, ROAS, etc.).
• Deliver clear, actionable reporting on campaign performance.
• Recommend modifications based on data to improve outcomes.

Strategy & Optimization

• Understand platform algorithms and trends to refine posting cadence and campaign structure.
• Make proactive recommendations to improve engagement and paid performance.

Collaboration

• Communicate clearly with internal stakeholders.
• Participate in weekly checkpoints and deliver regular performance summaries.

Experience & Skills

• Proven experience planning and executing social media strategies across Instagram, Facebook, LinkedIn (organic + paid).
• Experience building and managing campaigns on Google Ads and Meta Ads platforms.
• Comfort with analytics tools and dashboards to report findings and optimize campaigns.
• Strong understanding of social media trends and best practices.
• Ability to manage multiple brands and calendars at once.

Preferred Tools

• Social scheduling tools
• Creative tools (Canva, Adobe suite)
• Analytics tools (Google Analytics, platform insights)

Deliverables

• Completed and published 3–6 month social and digital ads calendar
• Scheduled organic content across platforms
• Paid campaign setup + ongoing optimization
• Regular performance reports with insights and recommendations
• Campaign documentation and playbooks for future use

About Us

• Remote
• 1099 Role
• Freelance / Independent Contractor (3–6 months, with potential extension)
• Pay Range: $26-$28/hr