Note: The job is a remote job and is open to candidates in USA. Digital Collegium is seeking a Social Media Subcommittee Member to join their Marketing and Communications Committee. This role involves monitoring and responding to social media channels, contributing to digital advertising, and engaging with the community to enhance their online presence.

Responsibilities

Coordinate with the Marketing and Communications Committee and/or respective event committee to develop and implement social marketing campaigns, including advertising
Establish use of official hashtags and other assets
Regularly monitor relevant hashtags and online communities for questions and comments about DigiCol and conferences
Respond through the “official” DigiCol social channels
Share news about conferences, including important deadlines and other updates
Maintain and represent the DigiCol voice and tone in all responses and shared content
Maintain assets across all social channels
Recommend tactics and tools to help DigiCol achieve its goals
Promote DigiCol through personal social media and professional networks
Monitor and respond to queries or concerns expressed on social channels
Regularly update channels including X(Twitter), Facebook, Instagram and LinkedIn and engage our community there throughout the year through the subcommittee content platform (Buffer)
Assist with on-the-ground social media needs when needed. This includes live Tweeting, responding to attendees’ questions, and building content during the conference
Attend all committee meetings
Facilitate an environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds

Skills

Excellent verbal and written communication skills
Knowledge of social media platforms, including best practices and promotional opportunities (inc. targeted paid campaigns)
Experience as a social media coordinator for an organization or business
Understanding of organizational branding and how to further it on social
Proficient in content strategy theory and application
Membership in the association, which can be fulfilled at application. (Free general membership for higher education professionals would meet this requirement.)
Familiarity with the Association
Ability to adhere to deadlines
Work experience in a public relations environment
Ability to produce video or graphics
Ability to work with project management/team communication platforms such as Slack, Clickup, etc
Google Drive proficiency

Benefits

Free general membership for higher education professionals
Access to DigiCol volunteer rewards

Company Overview

Digital Collegium (formerly HighEdWeb) is a community dedicated to advancing digital innovation in higher education. It was founded in 1999, and is headquartered in Henderson, Nevada, US, with a workforce of 0-1 employees. Its website is https://digicol.org/.

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[Remote] Marketing and Communications Committee: Social Media Subcommittee Member