[Remote] ASSOCIATE DIRECTOR OF SOCIAL MEDIA FOR TRAVEL

Note: The job is a remote job and is open to candidates in USA. Kinship is a company passionate about hospitality and is seeking an Associate Director of Social Media for Travel. The role involves developing and executing social media strategies, managing partner accounts, and leading a team to enhance brand engagement and performance in the hospitality sector.

Responsibilities

• Cultivate career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve company, job and partners.
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
• Promote a “story-first” approach in all that we do.
• Achieve goals and KPIs associated with job responsibilities.
• Maintain a nuanced understanding of social media networking and content sharing platforms as well as the latest tools and applications.
• Keep up-to-date on current trends within the represented industries of the agency.
• Maintain an understanding of each partner’s brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners.
• Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
• Develop a keen understanding of measurement and reporting tools.
• Evaluate and recommend social media software and platforms.
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns.
• Serve partners impeccably and look for opportunities to connect with them and to maintain their brands.
• Attend client meetings.
• Update and present partner marketing briefs.
• Lead a minimum of two partner accounts.
• Serves and is seen as senior leadership representative for company on select accounts
• Manager Oversight
• Review & Approve Manager Strategies
• Conduct Manager Performance Reviews
• Develop Creative Leadership
• Report Manager Insights to VP
• Lead & Own Team Growth Initiatives
• Celebrate & Recognize Wins
• Drive Culture Initiatives
• Host Creative Workshops & Challenges
• Lead New Process Trainings
• Upskill Team on AI & Emerging Tech
• Manage Process Rollouts
• Team Performance Reviews & Assessment
• Assess Creative Portfolios & Content Calendars
• Report Performance Insights to VP
• Manage Monthly & OOS Travel Expenses
• Monitor & Optimize Performance
• Content Creativity & Storytelling – Travel
• Ensure Content Performance & Optimization
• Develop & Execute Yearly Content Plans
• Encourage Brainstorming & Resource Sharing
• Facilitate Industry Insights Training
• Trendspot, sharing updates and analyzing application of trends to partners.
• Research and provide suggestions for implementation on creative softwares.
• Direct strategy.
• Develop campaign identities.
• Share competitor set analysis and strategic recommendations from insights.
• Direct creative content for self and team
• Develop storylines to be executed visually through photo and video.
• Coordinate shoot details with our in-house photographer/videographer and partner.
• Ensure adherence to brand identity and visual standards per partner.
• Produce original content calendars.
• Design and produce daily Instagram/Facebook Stories.
• Curate user-generated content.
• Ensure content performance and make changes, where necessary.
• Create social media graphics to support social media performance.
• Understand and utilize AI capabilities within social media platforms.
• Create social media videos (Reels, etc.) from attended shoots.
• Conduct photography shoots, as availability and interest dictate.
• Schedule content through social media management platform.
• Support and monitor partner platforms.
• Social media influencer/blogger relationship opportunities
• Conduct proactive outreach and engagement.
• Engage with each partner’s social media communities on a daily basis, helping to increase our partners’ online engagement and digital presences
• Share strategic recommendations for frequency of influencer partnerships, and per initiative, with an outline of preferred targets.
• Provide strategic recommendations based on each partner’s social media performance
• Measure and report.

Skills

• An unbreakable passion for hospitality
• 7 years of previous, post-internship agency experience in social media for hotels
• Relevant experience in social media for hotels
• Maintain a nuanced understanding of social media networking and content sharing platforms as well as the latest tools and applications
• Keep up-to-date on current trends within the represented industries of the agency
• Maintain an understanding of each partner’s brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners
• Develop a keen understanding of measurement and reporting tools
• Evaluate and recommend social media software and platforms
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
• Serve partners impeccably and look for opportunities to connect with them and to maintain their brands
• Attend client meetings
• Update and present partner marketing briefs
• Lead a minimum of two partner accounts
• Serves and is seen as senior leadership representative for company on select accounts
• Manager Oversight
• Review & Approve Manager Strategies
• Conduct Manager Performance Reviews
• Develop Creative Leadership
• Report Manager Insights to VP
• Lead & Own Team Growth Initiatives
• Celebrate & Recognize Wins
• Drive Culture Initiatives
• Host Creative Workshops & Challenges
• Lead New Process Trainings
• Upskill Team on AI & Emerging Tech
• Manage Process Rollouts
• Team Performance Reviews & Assessment
• Assess Creative Portfolios & Content Calendars
• Report Performance Insights to VP
• Manage Monthly & OOS Travel Expenses
• Monitor & Optimize Performance
• Ensure Content Performance & Optimization
• Develop & Execute Yearly Content Plans
• Encourage Brainstorming & Resource Sharing
• Facilitate Industry Insights Training
• Trendspot, sharing updates and analyzing application of trends to partners
• Research and provide suggestions for implementation on creative softwares
• Direct strategy
• Develop campaign identities
• Share competitor set analysis and strategic recommendations from insights
• Direct creative content for self and team
• Develop storylines to be executed visually through photo and video
• Coordinate shoot details with our in-house photographer/videographer and partner
• Ensure adherence to brand identity and visual standards per partner
• Produce original content calendars
• Design and produce daily Instagram/Facebook Stories
• Curate user-generated content
• Ensure content performance and make changes, where necessary
• Create social media graphics to support social media performance
• Understand and utilize AI capabilities within social media platforms
• Create social media videos (Reels, etc.) from attended shoots
• Conduct photography shoots, as availability and interest dictate
• Schedule content through social media management platform
• Support and monitor partner platforms
• Conduct proactive outreach and engagement
• Engage with each partner’s social media communities on a daily basis, helping to increase our partners’ online engagement and digital presences
• Share strategic recommendations for frequency of influencer partnerships, and per initiative, with an outline of preferred targets
• Provide strategic recommendations based on each partner’s social media performance
• Measure and report

Company Overview

• We believe in the power of connection and in food, travel and culture to rekindle our earliest sense of wonder, place and identity. It was founded in 2017, and is headquartered in Chicago, Illinois, USA, with a workforce of 11-50 employees. Its website is http://kinshipcompany.com/.