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Creative Director - Social Media
Upwork
Creative Director
Responsibilities
- Assist in developing creative concepts for videos, shoots, and campaigns
- Help plan and direct shoots: framing, angles, pacing, performance notes
- Research trends, viral formats, and social media storytelling
- Provide on-set creative input (shot ideas, transitions, pacing, look & vibe)
- Support with location research, moodboards, and visual references
- Collaborate on scripts, storyboards, and narrative structure
- Assist with basic production tasks (setup, lighting help, shot organizing)
- Review footage and suggest selects for the editor
- Maintain creative consistency across content styles
- Present fresh ideas, show concepts, and new series for social media influencer
Requirements
- Film student or recent graduate (Directing)
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts, social media trends and viral content
- Ability to find and reinterpret viral trends
- Skilled at storytelling, pacing, and creating emotional/visual impact
- Ability to give direction to talent
- Proficient understanding of cameras, lighting, and visual composition
- Organized, reliable, and comfortable working in fast-paced environments
- Portfolio or examples of past creative work strongly preferred
Compensation
- Highly competitive compensation per project (rates discussed individually depending on experience)
- Additional bonuses for high-performing concepts
- Opportunity to grow into a Creative Director position long-term
Ideal Candidate
Someone who is hungry, ambitious, obsessed with creativity, and wants to build a long-term career in social-media-first directing. This is the perfect role for someone who dreams of becoming a Creative Director, but needs real industry experience, mentorship, and a platform
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