Creative Director - Social Media

Upwork

Creative Director

Responsibilities

  • Assist in developing creative concepts for videos, shoots, and campaigns
  • Help plan and direct shoots: framing, angles, pacing, performance notes
  • Research trends, viral formats, and social media storytelling
  • Provide on-set creative input (shot ideas, transitions, pacing, look & vibe)
  • Support with location research, moodboards, and visual references
  • Collaborate on scripts, storyboards, and narrative structure
  • Assist with basic production tasks (setup, lighting help, shot organizing)
  • Review footage and suggest selects for the editor
  • Maintain creative consistency across content styles
  • Present fresh ideas, show concepts, and new series for social media influencer

Requirements

  • Film student or recent graduate (Directing)
  • Strong understanding of TikTok, Instagram Reels, YouTube Shorts, social media trends and viral content
  • Ability to find and reinterpret viral trends
  • Skilled at storytelling, pacing, and creating emotional/visual impact
  • Ability to give direction to talent
  • Proficient understanding of cameras, lighting, and visual composition
  • Organized, reliable, and comfortable working in fast-paced environments
  • Portfolio or examples of past creative work strongly preferred

Compensation

  • Highly competitive compensation per project (rates discussed individually depending on experience)
  • Additional bonuses for high-performing concepts
  • Opportunity to grow into a Creative Director position long-term

Ideal Candidate

Someone who is hungry, ambitious, obsessed with creativity, and wants to build a long-term career in social-media-first directing. This is the perfect role for someone who dreams of becoming a Creative Director, but needs real industry experience, mentorship, and a platform

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