Social Media Specialist (Communications Specialist III)

JOB

Come make a difference and join team Metro!King County Metro, the largest transit agency in the northwestern U.S., is seeking a skilled and experienced Social Media Specialist (Communications Specialist III) to guide the agency’s numerous social media accounts with more than 170K followers. The ideal candidate will have deep experience in social media marketing and communications, including running paid advertising campaigns.Serving a county with a population larger than 15 U.S. states, Metro provides bus, paratransit, vanpool, water taxi, and on-demand services, and operates the Seattle Streetcar, Sound Transit Link light rail and Sound Transit Express bus service. The agency’s national honors include Best Large Transit Agency in North America (American Public Transportation Association, three times–most recently in 2018) and Most Equitable Agency in Tackling Climate Change (Federal Transit Administration, 2022). Position Info: This recruitment will be used to fill one (1) Career Service Communications Specialist III Classification vacancy. In addition, this selection process may be used to generate an eligibility pool for future career service vacancies that may occur in this classification within this workgroup. The eligibility list will be retained for 12 months from the date of posting and may be used at the discretion of the hiring authority.

EXAMPLE OF DUTIES

Applying equity and social justice principles is a daily responsibility and foundational expectation for all King County employees. In this role, you will apply equity and social justice principles that exemplify shared values, behaviors, and practices to all aspects of this work. As the Social Media Specialist, you will: Own the storytelling process: finding stories, capturing content in the field and producing engaging social content that align with Metro’s brand.Collaborate with cross-functional teams on social strategy, Work with media buyers to develop social media plans as part of larger marketing and communications campaigns.Plan and manage organic and paid social campaigns. Monitor performance metrics and adjust strategy to optimize results.Engage with followers, respond to messages/comments and grow engagement.Coordinate social media calendar.

SUPPLEMENTAL INFORMATION

Who may apply: This recruitment is only open to all qualified applicantsTo Apply The following application materials are required: An online King County application updated with accurate contact information and relevant work history.Completed supplemental questions. ResumeUp to five samples of social media content that you created. Include a description of the project and any URLs if applicable. Selection Process: Applications without the above required materials will not be considered. Note: Please only include a maximum of 5 samples.Application materials will be screened for competitiveness, completeness, and written communication skills. The most competitive candidates may be invited to participate in one or more interviews and possibly other selection process elements. Final offers are contingent on successful completion of reference checks and/or a record review. If you need this announcement in an alternate language or format, would like to request accommodation or assistance in the application/assessment process, or have questions, please contact: Sabrina Brazzle at [email protected] Position Information Work Location: This is a hybrid position. The main work site for this position is King Street Center, 201 S Jackson St., Seattle, WA 98104.The work associated with this position is currently performed or conducted through a combination of teleworking, onsite work, and meetings. The role combines remote work from home with onsite reporting typically once per week. Reporting frequency may vary based on business needs. Employees will have access to shared workspaces at various King County facilities. Employees must reside in Washington state and within a reasonable distance to their King County worksite to respond to workplace reporting requirements. Work Schedule: The position is exempt from the provisions of the Fair Labor Standards Act and is not overtime eligible. The typical workweek is 40 hours per week, Monday – Friday.Union Representation: The position is represented by PROTEC17: Professional and Technical Employees, Local 17Class Code: 2501300 Forbes named King County as one of Washington State's best employers.Together, with leadership and our employees, we're changing the way government delivers service and winning national recognition as a model of excellence. Are you ready to make a difference? Come join the team dedicated to serving one of the nation's best places to live, work and play.Guided by our "True North", we are making King County a welcoming community where every person can thrive. We value diversity, inclusion and belonging in our workplace and workforce. To reach this goal we are committed to workforce equity. Equitable recruiting, support, and retention is how we will obtain the highest quality workforce in our region; a workforce that shares and will help advance our guiding principles - we are one team; we solve problems; we focus on the customer; we drive for results; we are racially just; we respect all people; we lead the way; and we are responsible stewards. We encourage people of all backgrounds and identities to apply, including Native American and people of color, immigrants, refugees, women, LGBTQ+, people living with disabilities, and veterans.King County is an Equal Employment Opportunity (EEO) EmployerNo person is unlawfully excluded from employment opportunities based on race, color, religion, national origin, sex (including gender identity, sexual orientation and pregnancy), age, genetic information, disability, veteran status, or other protected class. Our EEO policy applies to all employment actions, including but not limited to recruitment, hiring, selection for training, promotion, transfer, demotion, layoff, termination, rates of pay or other forms of compensation.

Qualifications

• The ideal candidate will have deep experience in social media marketing and communications, including running paid advertising campaigns
• Serving a county with a population larger than 15 U.S. states, Metro provides bus, paratransit, vanpool, water taxi, and on-demand services, and operates the Seattle Streetcar, Sound Transit Link light rail and Sound Transit Express bus service

Benefits

Responsibilities

• Applying equity and social justice principles is a daily responsibility and foundational expectation for all King County employees
• In this role, you will apply equity and social justice principles that exemplify shared values, behaviors, and practices to all aspects of this work
• As the Social Media Specialist, you will: Own the storytelling process: finding stories, capturing content in the field and producing engaging social content that align with Metro’s brand
• Collaborate with cross-functional teams on social strategy, Work with media buyers to develop social media plans as part of larger marketing and communications campaigns
• Plan and manage organic and paid social campaigns
• Monitor performance metrics and adjust strategy to optimize results
• Engage with followers, respond to messages/comments and grow engagement
• Coordinate social media calendar
• ResumeUp to five samples of social media content that you created
• Include a description of the project and any URLs if applicable
• Application materials will be screened for competitiveness, completeness, and written communication skills
• Final offers are contingent on successful completion of reference checks and/or a record review
• The role combines remote work from home with onsite reporting typically once per week
• Reporting frequency may vary based on business needs
• Employees will have access to shared workspaces at various King County facilities