*Job Title:** Remote Social Media Manager
*Location:** Remote — based in White Bear Lake, Minnesota
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About the Role

We are seeking a proactive, data‑driven Remote Social Media Manager to own and amplify the voice of our brand across every major platform. Reporting directly to the Director of Marketing, you will collaborate with product, sales, and customer‑success teams to craft compelling narratives that inspire engagement, drive qualified leads, and strengthen our digital community. From White Bear Lake to the broader United States, you will be the steward of our social presence, translating strategic goals into measurable growth while championing the unique culture that makes our remote‑first organization thrive.

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Key Responsibilities

**Strategic Planning:** Develop quarterly social media calendars that align with product launches, seasonal campaigns, and sales targets, using **Asana** and **Google Sheets** to track milestones.
**Content Creation & Curation:** Produce and schedule 15–20 high‑impact posts per week across Instagram, LinkedIn, Twitter, TikTok, and Facebook, leveraging **Canva**, **Adobe Creative Cloud**, and **Buffer** for design and publishing.
**Community Management:** Act as the primary **community manager**, responding to comments, DMs, and mentions within a 2‑hour SLA, and fostering an inclusive environment that drives a 10% lift in follower sentiment.
**Paid Social Execution:** Build, launch, and optimize $10K–$30K monthly ad budgets on Meta Ads Manager and LinkedIn Campaign Manager, achieving a minimum 3:1 ROAS.
**Analytics & Reporting:** Generate weekly performance dashboards in **Google Analytics**, **Sprout Social**, and **Hootsuite**, presenting insights to senior leadership that guide content pivots and budget allocations.
**Cross‑Functional Collaboration:** Partner with the Product Marketing Manager, SEO lead, and Sales Enablement team to repurpose blog assets, webinars, and case studies into bite‑sized social snippets.
**Trend Monitoring:** Conduct bi‑weekly competitor audits and social listening using **BuzzSumo** and **Brandwatch**, recommending real‑time content opportunities that keep our brand top‑of‑mind in White Bear Lake and beyond.
**Crisis & Reputation Management:** Lead the response protocol for any brand‑related issues, coordinating with PR and Legal to ensure consistent messaging across all channels.
**Process Optimization:** Champion an **85% async meeting** culture, documenting SOPs in Confluence and automating recurring tasks with **Zapier** to increase team efficiency.
**Mentorship & Training:** Onboard junior social media coordinators and interns, providing monthly workshops on platform best practices and emerging tools.
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Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field **or** equivalent professional experience.
3–5 years of hands‑on experience as a **social media manager**, **social media specialist**, or **digital community manager** for B2B or SaaS brands.
Proven track record of scaling social audiences by at least 30% YoY and delivering a minimum 2.5% engagement rate on core platforms.
Mastery of social management tools: **Hootsuite**, **Sprout Social**, **Buffer**, **Later**, **Canva**, **Adobe Creative Cloud**.
Strong analytical background: comfortable building reports in **Google Analytics**, **Meta Ads Manager**, and **LinkedIn Campaign Manager**; ability to interpret data and translate it into actionable strategy.
Excellent written communication skills with a knack for tailoring tone of voice to distinct platform audiences (e.g., LinkedIn professional vs. TikTok casual).
Self‑starter who thrives in a remote environment, maintains reliable high‑speed internet (minimum 25 Mbps download), and possesses a dedicated workstation.
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Preferred Qualifications

Certifications such as **Meta Blueprint**, **Google Analytics Individual Qualification (GAIQ)**, or **HubSpot Social Media Certification**.
Experience managing social initiatives for a company headquartered in White Bear Lake, Minnesota or with a strong regional presence.
Familiarity with **Jira** or similar agile project‑management tools for sprint planning and task tracking.
Background in **community management** for niche professional groups (e.g., developer forums, fintech circles).
Demonstrated leadership: have led a team of 3+ social media coordinators or interns.
Knowledge of SEO fundamentals and ability to integrate keyword strategies into social copy.
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Compensation & Benefits

**Salary Range:** $85,000 – $105,000 annually, commensurate with experience and proven impact.
**Health & Wellness:** Medical, dental, vision, and a $1,200 yearly wellness stipend (available to all employees in Minnesota).
**Retirement:** 401(k) with up to 4% company match.
**Paid Time Off:** 20 vacation days + 10 paid holidays; additional sick leave as needed.
**Remote Stipend:** $150 monthly for home‑office equipment, coworking space credits, or internet upgrades (eligible for residents of Minnesota).
**Professional Development:** $2,000 annual learning budget for conferences, courses, or certifications; access to LinkedIn Learning and industry webinars.
**Parental & Family Support:** 12 weeks paid parental leave, flexible scheduling for caregivers, and a $500 “care‑gift” for new parents.
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Work Setup

**Time Zones:** Our core operating hours are 10 AM–4 PM Central Time (CT). Candidates residing in White Bear Lake, Minnesota will naturally fall within this window, but we welcome qualified professionals across the U.S. who can align with these hours.
**Meeting Cadence:** Weekly all‑hands on Monday (45 min, async recording available), bi‑weekly strategy syncs with Marketing leadership (60 min), and daily stand‑ups via **Slack** (15 min, 85% async).
**Collaboration Platforms:** **Slack** (primary messaging), **Zoom** (video conferencing), **Asana** (task management), **Confluence** (documentation), and **Jira** (project tracking).
**Equipment Requirements:** Reliable high‑speed internet (minimum 25 Mbps), a dedicated laptop/desktop, webcam, and headset. We will provide a $200 one‑time equipment allowance and a $150 monthly remote stipend (as outlined above).
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Growth

**Career Path:** After 12–18 months of demonstrated results, you may progress to **Senior Social Media Manager** or **Social Media Lead**, overseeing a multi‑regional team.
**Performance Cycles:** Quarterly OKR reviews, with 360‑degree feedback and a structured promotion framework.
**Mentoring:** Pairing with a senior Marketing Director for monthly career coaching and skill‑building sessions.
**Learning Budget:** $2,000 per year for courses, certifications, or conferences (e.g., Social Media Marketing World, HubSpot Inbound).
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How to Apply

Please submit the following to our applicant portal no later than **Friday, November 15**:

1. **Resume** (PDF, up to 2 pages) highlighting relevant social media achievements.

2. **Portfolio** of campaign assets, analytics screenshots, and community growth metrics (link to Behance, personal site, or a PDF attachment).

3. A brief **cover letter** (150–250 words) explaining why you are excited to bring your expertise to our team in White Bear Lake, Minnesota and how your vision aligns with our brand voice.

*Interview Process:**
**Stage 1 – Recruiter Screen:** 30‑minute video call to discuss background and logistics.
**Stage 2 – Technical Assessment:** 2‑hour take‑home case study focusing on strategy, content calendar creation, and performance reporting.
**Stage 3 – Hiring Manager Interview:** 60‑minute deep dive with the Director of Marketing covering past campaigns, leadership style, and cultural fit.
**Stage 4 – Team Panel:** 45‑minute virtual round‑table with cross‑functional team members (Product, Sales, Customer Success).

We aim to make a hiring decision within three weeks of the final interview.

*Equal Opportunity Employer (EOE):** We celebrate diversity and are committed to creating an inclusive environment for all employees. Applicants of any race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status are encouraged to apply.
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Ready to shape the conversation for a fast‑growing brand from the comfort of your home in White Bear Lake, Minnesota?* Join us and help turn every like, share, and comment into a meaningful connection. We look forward to meeting you.

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Remote Social Media Manager Jobs in White Bear Lake, Minnesota