Manager, Social Media and Communications

Job TitleManager, Social Media and Communications Agency Texas A&M University - Kingsville Department Marketing & Communications Proposed Minimum SalaryCommensurate Job LocationKingsville, Texas Job TypeStaff Job Description Job Summary The Social Media and Communications Manager, under direction of the Chief Marketing and Communications Officer, implements, advances, and measures communications and social media for the Office of Marketing and Communication at Texas A&M University-Kingsville, consistent with efforts to extend the University’s brand, story, and public relations efforts. Essential Duties and Responsibilities Utilizes creative new media, including internal and external web, social media tools, and online communities to help increase TAMUK’s visibility, interest, and relationships. Deploy and maintain ongoing efforts for optimized, strategic, branded presences in select social media. Monitors brand mentions with focus on developing, connecting, and engaging with strong communities with a dedicated and responsive outreach. Participates in internal and external web content updates, podcasting, blogging, or other approved initiatives and analyzes social media efforts quantitatively to fuel for ongoing utilization. Researches, writes, and reports news for assigned beats, with special consideration to efforts directed to web or social media utilization. Collects information and writes news releases documenting research, teaching, and service activities for release to members of the news media and designated internal/external audiences. Assists in promotion and placement of stories with appropriate print/electronic media, including social media ventures platforms. Aids with planning and publicizing special events, especially those that benefit from utilization of alternative or social media. Maintains regular contact with media members, with special consideration to new or developing media. Supports public relations and information services web updating and servicing, including calendar production. Provides writing for special projects including brochures, posters, pamphlets, magazines, view books, position papers, etc. Responds to media inquiries using sound public relations judgment, suggesting news releases, feature efforts, and comment resources available. Books TV/radio appearances by spokespersons and assists in coordinating and presenting news conferences. The above represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned. Minimum Requirement Education-Bachelor’s degree in applicable field or equivalent combination of education and experience. Experience-Three years of related experience in daily news gathering/dissemination for a print/electronic media. Knowledge of-Knowledge of word processing and spreadsheet applications. Ability to-Ability to multitask and work cooperatively with others. Effective verbal and written communication skills. All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check. Equal Opportunity/Affirmative Action/Veterans/Disability Employer. Thank you for your interest in a career with Texas A&M University-Kingsville (TAMUK)! We are a public research university located in Kingsville, Texas. TAMUK is the southernmost campus of the Texas A&M University System. It is located 40 miles southwest of Corpus Christi and is within a 4-hour or less drive to multiple metro areas, including: San Antonio, Austin, Houston, and Brownsville- McAllen- Harlingen. The mission of Texas A&M University- Kingsville is to enrich lives through education, discovery, and service in South Texas and beyond. The university's enrollment of approximately 7,000 students reflects the ethnic diversity of South Texas, with approximately 65% of the students of Hispanic origin. The university consists of five academic colleges: Arts & Sciences, Business Administration, Engineering, Agriculture & Natural Resources, and Education & Human Performance. The University has the Carnegie classification of: Doctoral University: High Research Activity. According to Forbes Media, ratings from Javelina alumni rank Texas A&M University- Kingsville among the top 25 Universities in the nation. The rankings are based on alumni feedback about their experience at the institution. Kingsville, a friendly and safe community, is home to nearly 30,000 people and represents a vital part of the Texas ranching industry with more than 60,000 cattle and 300 quarter horses. In addition to being home to the first institution of higher learning in South Texas, Kingsville is also home to Naval Air Station Kingsville and several Fortune 500 industrial companies. From its quaint, historical buildings downtown to the longhorn and Santa Gertrudis cattle that graze in the legendary King Ranch, Kingsville still retains much of its unique historical charm while continuing to steadily grow into its future. Visit www.tamuk.edu or www.kingsvilletexas.com for more information. If you need assistance in applying for any position, please contact a recruiting partner at (361) 593-3705. The following links will open in a new tab TAMUK Employee Services Home Page Prospective Employees TAMU System Job Opportunities Employee Benefits Campus Crime Statistics