Job Opportunity At Campbell'sSince 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell's offers unlimited sick time along with paid time off and holiday pay.

If in WHQfree access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.

Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.

Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

Shape and execute the social media strategy for iconic brands like Campbell's, Goldfish, Snyder's of Hanover, and more.

Lead a transformation of social strategy and results across a diverse brand portfolio.

Build and inspire a new, unified social media team structure.

Drive cultural relevance and consumer engagement through best-in-class content and community management.

Be a social evangelist, influencing adoption and enthusiasm for social media across the organization.

What you will do...

Build a New Team: Merge existing teams and hire top talent to create a cohesive, high-performing social media team.

Set Social Strategy: Develop and execute a holistic strategy across platforms, with a focus on TikTok, Instagram, YouTube, Snap, Reddit, and emerging channels.

Develop Breakthrough Content: Create compelling, culturally relevant content and editorial calendars with agency support.

Build Community: Lead community management to boost engagement and positive sentiment.

Lead Trendspotting & Social Listening: Redefine how the company listens to and acts on cultural and consumer insights.

Influence Paid Media Strategy: Collaborate with the Media team to align Paid, Owned, and Earned strategies.

Own Social Analytics and Optimization: Manage analytics and reporting, optimize performance, and provide actionable insights.

Leverage Tools and Technology: Ensure the team uses the best tools for analytics, community management, and optimization.

Team Management and Leadership: Lead and develop a high-performance team, fostering an inclusive and innovative culture.

Who you will work with...

Internal brand teams across the Campbell's portfolio.

External creative and media agencies.

Cross-functional partners including Media, Innovation, and Campaign Strategy teams.

Direct reports and social media specialists.

Broader organization as a social media subject matter expert.

What you will bring to the table... (Required Skills)

Bachelor's Degree required.

10+ years of experience in social media with a proven track record of success.

Expertise across all facets of social media: strategy, content, community, analytics, and listening.

Strong creative intuition and leadership in driving breakthrough ideas.

Strategic thinker with operational excellence and attention to detail.

Excellent communication and presentation skills.

Technologically savvy with deep knowledge of social tools and analytics platforms.

Influential leader in a matrixed organization with strong stakeholder management skills.

Passion for innovation, experimentation, and continuous learning.

It would be nice if you have... (Desired Skills)

Experience managing both in-house and agency-supported brand portfolios.

Background in CPG or food & beverage industries.

Familiarity with emerging platforms and technologies in the social media space.

Experience leading organizational change or team restructuring.

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $156,600-$225,200. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Qualifications

Bachelor's Degree required
10+ years of experience in social media with a proven track record of success
Expertise across all facets of social media: strategy, content, community, analytics, and listening
Strong creative intuition and leadership in driving breakthrough ideas
Strategic thinker with operational excellence and attention to detail
Excellent communication and presentation skills
Technologically savvy with deep knowledge of social tools and analytics platforms
Influential leader in a matrixed organization with strong stakeholder management skills
Passion for innovation, experimentation, and continuous learning
Experience managing both in-house and agency-supported brand portfolios
Background in CPG or food & beverage industries
Familiarity with emerging platforms and technologies in the social media space
Experience leading organizational change or team restructuring

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners)
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting
Campbell's offers unlimited sick time along with paid time off and holiday pay
Internal brand teams across the Campbell's portfolio
The target base salary range for this full-time, salaried position is between $156,600-$225,200
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training
Total pay may include other forms of compensation
In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment

Responsibilities

Shape and execute the social media strategy for iconic brands like Campbell's, Goldfish, Snyder's of Hanover, and more
Lead a transformation of social strategy and results across a diverse brand portfolio
Build and inspire a new, unified social media team structure
Drive cultural relevance and consumer engagement through best-in-class content and community management
Be a social evangelist, influencing adoption and enthusiasm for social media across the organization
Build a New Team: Merge existing teams and hire top talent to create a cohesive, high-performing social media team
Set Social Strategy: Develop and execute a holistic strategy across platforms, with a focus on TikTok, Instagram, YouTube, Snap, Reddit, and emerging channels
Develop Breakthrough Content: Create compelling, culturally relevant content and editorial calendars with agency support
Build Community: Lead community management to boost engagement and positive sentiment
Lead Trendspotting & Social Listening: Redefine how the company listens to and acts on cultural and consumer insights
Influence Paid Media Strategy: Collaborate with the Media team to align Paid, Owned, and Earned strategies
Own Social Analytics and Optimization: Manage analytics and reporting, optimize performance, and provide actionable insights
Leverage Tools and Technology: Ensure the team uses the best tools for analytics, community management, and optimization
Team Management and Leadership: Lead and develop a high-performance team, fostering an inclusive and innovative culture
Cross-functional partners including Media, Innovation, and Campaign Strategy teams
Broader organization as a social media subject matter expert

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Director, Social Media Enterprise