Position Summary

The Designer, Social Media concepts and designs creative assets including static, animation, and video assets that deliver on JetBlue’s social media strategy and build JetBlue’s best-in-class social media program. The Designer, Social Media will take an active role on the social media team working closely with peers to ideate and create content. They will also work closely with other teams within marketing, brand, customer service, and corporate communications to support the creation of social media content to align with company goals.

Essential Responsibilities

Design on-brand and channel-specific content assets (static, animated, and video) for a wide range of social media channels including but not limited to LinkedIn, Facebook, Instagram, X, Threads, and TikTok
Work very closely with social media content creator on storyboards, content capture, graphic treatments, and final assets for videos
Develop and maintain social media-specific visual and design guidelines and standards in coordination with brand team to ensure fit under company-wide brand and visual identity guidelines
Ensure all posts meet brand and social visual guidelines and align with overall JetBlue brand and visual identity guidelines as well as social trends and norms
Actively participate in social media team meetings, content ideation sessions, and content capture
Manage projects and timelines to ensure social media content is completed in a timely manner
Maintain knowledge of current social media, digital design trends, and in-platform features and visual functionality
Other duties as assigned

Minimum Experience and Qualifications

Bachelor’s degree in Graphic Design, Digital Design or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
Three (3) years of design experience in a corporate marketing environment with experience in social media design
Design portfolio showcasing graphic design skills related to social media or consumer marketing
Proficient with Microsoft Office suite, Photoshop, Illustrator, video editing tools, CapCut, and social media platforms including in-channel functionality and scheduling tools
Understanding of current social media platforms including features and functionality, social media design norms and themes, and up-and-coming trends
Ability to manage multiple projects simultaneously
Ability to work independently and in a team environment
Understanding of social media content planning workflows
Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
Must possess a strong sense of urgency and be able to effectively manage deadlines
Strong team player with the ability to take initiative and work well independently
High attention to detail with the ability to think critically
Strong interpersonal skills, amicable and professional demeanor
Effective written, verbal and presentation skills
Available for occasional overnight travel (20%)
Able to work flexible hours and be available for an emergency response on short notice
Currently in possession of a valid Passport with the ability to travel in and out of the United States
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications

Experience with social media design/content creation for a large company in travel or hospitality

Crewmember Expectations

Regular attendance and punctuality
Potential need to work flexible hours and be available to respond on short-notice
Occasional weekend work may be required to support social media coverage of events and activations
Able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position

Equipment

Computer and other office equipment

Work Environment

Traditional office environment

Physical Effort

Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Compensation

The base pay range for this position is between $66,000.00 and $103,100.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more

Qualifications

Bachelor’s degree in Graphic Design, Digital Design or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
Three (3) years of design experience in a corporate marketing environment with experience in social media design
Design portfolio showcasing graphic design skills related to social media or consumer marketing
Proficient with Microsoft Office suite, Photoshop, Illustrator, video editing tools, CapCut, and social media platforms including in-channel functionality and scheduling tools
Understanding of current social media platforms including features and functionality, social media design norms and themes, and up-and-coming trends
Ability to manage multiple projects simultaneously
Ability to work independently and in a team environment
Understanding of social media content planning workflows
Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
Must possess a strong sense of urgency and be able to effectively manage deadlines
Strong team player with the ability to take initiative and work well independently
High attention to detail with the ability to think critically
Strong interpersonal skills, amicable and professional demeanor
Effective written, verbal and presentation skills
Available for occasional overnight travel (20%)
Able to work flexible hours and be available for an emergency response on short notice
Currently in possession of a valid Passport with the ability to travel in and out of the United States
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required
Computer and other office equipment
Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Benefits

The base pay range for this position is between $66,000.00 and $103,100.00 per year
Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more

Responsibilities

The Designer, Social Media concepts and designs creative assets including static, animation, and video assets that deliver on JetBlue’s social media strategy and build JetBlue’s best-in-class social media program
The Designer, Social Media will take an active role on the social media team working closely with peers to ideate and create content
They will also work closely with other teams within marketing, brand, customer service, and corporate communications to support the creation of social media content to align with company goals
Design on-brand and channel-specific content assets (static, animated, and video) for a wide range of social media channels including but not limited to LinkedIn, Facebook, Instagram, X, Threads, and TikTok
Work very closely with social media content creator on storyboards, content capture, graphic treatments, and final assets for videos
Develop and maintain social media-specific visual and design guidelines and standards in coordination with brand team to ensure fit under company-wide brand and visual identity guidelines
Ensure all posts meet brand and social visual guidelines and align with overall JetBlue brand and visual identity guidelines as well as social trends and norms
Actively participate in social media team meetings, content ideation sessions, and content capture
Manage projects and timelines to ensure social media content is completed in a timely manner
Maintain knowledge of current social media, digital design trends, and in-platform features and visual functionality
Other duties as assigned
Regular attendance and punctuality
Potential need to work flexible hours and be available to respond on short-notice
Occasional weekend work may be required to support social media coverage of events and activations
Able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position

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