Note: The job is a remote job and is open to candidates in USA. MikeWorldWide is seeking a Social Media Strategist to join their Digital team and provide social media strategy and support for clients. This role involves managing social media campaigns, mentoring junior team members, and enhancing social offerings to ensure the team stays ahead in the digital landscape.

Responsibilities

Work alongside the Digital Practice to help enhance social offerings, as well as train and develop colleagues to ensure our team's capabilities are staying ahead of the curve
Manage the overall quality of work by demonstrating professionalism and team leadership as a day-to-day client contact, leading internal meetings and client calls; assist in successfully growing existing accounts in meaningful areas
Deliver client-ready materials, including strategic programs/plans; edit junior team materials
Collaborate on or lead proposals, staffing plans, and timelines for client projects; partner with digital executives and peers on budgetary issues, including staffing and account profitability
Propose and implement social media strategy alongside team members; develop content strategy and plans
Craft multiple facets of campaigns including social strategy development, paid media strategy development, content development, influencer programming, campaign execution, and analytics and reporting to help clients meet business objectives
Oversee day-to-day social presence, community management and content distribution/curation with specific focus on Meta, X, TikTok, LinkedIn and YouTube
Manage and mentor junior team members, sharing expertise and guidance across all facets accounts
Analyze key metrics and tweak strategy as needed to maximize traffic, engagement, and growth potential across all platforms
Understand how to determine online measurement and ROI metrics needed to evaluate campaign results against objectives; evaluate results against objectives, programs and plans
Work closely with in-house Creative team to ideate and produce video and graphics as needed
Research relevant industry experts, competitors, target audience and users
Willingness to travel, if necessary, and attend off-site events and meetings

Skills

At least 3 years of social media experience (post-graduation) that includes direct supervision of day-to-day operations of a large consumer client - spanning content strategy and development, influencer marketing, and paid media
Prior experience with social media listening (Netbase, Meltwater, Brandwatch, etc.), publishing (Sprinklr, etc.), social media competitive intelligence (Rival IQ etc.) and measurement platforms are musts; experience with influencer marketing tools such as Captiv8 is preferred
Deep knowledge and understanding of the latest trends in social media content creation, platforms and consumption
Knowledge of social media advertising options and management on Meta, X, BlueSky, TikTok, Snapchat, YouTube and/or LinkedIn
Excellent oral and written communication skills
Shines in a fast-paced environment, managing frequent tight deadlines without sacrificing quality
Demonstrated experience maintaining client interaction on a daily basis and helping the account team retain and grow the business
Ability to 'get smart quickly'; understand new concepts and learn swiftly
Strong reporting skills and the ability to turn data into insights and recommendations
Experience with influencer marketing tools such as Captiv8
Understanding of graphic design principles is a plus

Benefits

Unlimited PTO
Pre-PTO
Mental Health Awareness Days
Friday Freeze
Summer Fridays
Commuter Benefits
Professional Trainings and Workshops
Phone and Mental Health/Wellness Stipend
Offices are closed between Christmas Eve and New Years' Day

Company Overview

MWW is one of the world’s leading independent, integrated PR agencies with offices across the US and UK, and a global network of partners. It was founded in 1986, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is http://www.mww.com.

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[Remote] Social Media Strategist (Senior Account Executive, Digital)