MAR - Social Media Specialist (REG20)

Job Title: Social Media Specialist

Department: MARCOM

Location: Administrative Offices

Reports to: Director of Marketing & Communication

Date Updated: August 2025

UGM considers every position one of ministry and a vital and valued part of our team. Therefore, it is essential that all employees of UGM have a personal relationship with Jesus Christ and subscribe to our Statement of Faith and Core Values. Additionally, employees must be willing to lead and/or participate in Bible study, prayer, devotions and sharing the Gospel.

SUMMARY OF POSITION

Union Gospel Mission is seeking a creative and detail-oriented Part-Time (20 hrs. a week) Social Media Specialist to help manage and grow our presence across modern social media platforms. This role is ideal for someone passionate about storytelling, community engagement, and making a difference through digital media.

DUTIES & RESPONSIBILITIES

Key Results

• Create, curate, and schedule engaging content for Facebook, Instagram, YouTube, TikTok, and other relevant platforms
• Design and edit photos, graphics, and short videos to accompany posts and campaigns
• Build, monitor, and optimize social media ads to increase reach and engagement
• Track and analyze performance metrics for posts and ad campaigns; adjust strategies as needed
• Engage with followers, respond to messages, and help build an online community
• Stay up to date on social media trends and best practices to keep our content fresh and relevant
• Collaborate with staff to highlight stories, events, and the impact of UGM’s work

SKILLS & QUALIFICATIONS

Committed Christian, interested in being part of a ministry for the poor, homeless, drug addicted and mentally ill. Grounded in the Christian faith as a mature, active member of the body of Christ. In accordance with Union Gospel Mission Statement of Purpose, Statement of Vision and Statement of Faith.

• Strong communication skills including body language, verbal, and written.
• Strong interpersonal skills and ability to exercise compassion and discernment while modeling the teachings of Jesus Christ.
• Experience managing content for social media platforms (Facebook, Instagram, YouTube, TikTok, etc.)
• Proficiency in photo/video editing tools and social media management apps
• Strong written and visual communication skills
• Experience with social media advertising and analytics
• Ability to work independently, meet deadlines, and adapt to changing priorities
• Passion for the mission and values of Union Gospel Mission
• Criminal background check clearance – required.
• Minimum four years of sobriety, if in recovery.

WORKING CONDITIONS/PHYSICAL FACTORS

Occasionally = 1%-33%; Frequently = 34%-66%; Continuously = 67%-100%

• Work is primarily indoors and may require sitting, standing, bending, reaching - continuously.
• Requires a sustained level of high energy, stamina, and the ability to move about all of the UGM building and grounds – continuously.
• Require lifting and carrying up to 65 pounds – Occasionally.

SCHEDULE

• * Part-time, 20 hrs. per week

EQUIPMENT/TOOLS USED

• * Apple Computer, MS Office (Word, Excel, Power Point, Outlook), Adobe Creative Suite (potentially InDesign, Illustrator, Photoshop, Lightroom, XD)
• Asana (project management software)
• Professional Canon Cameras
• Projector and AV equipment
• HubSpot

EDUCATION/EXPERIENCE

AA or bachelor’s degree in marketing, Graphic Design or 3+ years related experience. (We will consider someone with a strong portfolio and a combination of experience and education.)

REQUIREMENT

Union Gospel Mission is a privately funded 501 (c)3 non-profit, evangelical Christian ministry. Our designated purpose is religious, and we are a Christ-centered ministry which is dedicated to sharing the Gospel and helping the homeless and impoverished. We consider every position to be essential in the fulfillment of our ministry and Statement of Purpose. As such, each employee must have a relationship with Jesus Christ as their personal Savior and Lord.

All employees must

• Be able and willing to share the Gospel and participate in all of the ministry activities of Union Gospel Mission.
• Subscribe to Union Gospel Mission Statement of Faith and Qualifications for Employment upon hire and continuously while employed.
• Adhere to Union Gospel Mission Employee Handbook.
• This position requires a confidentiality statement.