Note: The job is a remote job and is open to candidates in USA. ChiroHD is a cloud-based practice management platform focused on chiropractors, seeking a Social Media Marketing Manager to enhance their brand presence. The role involves creating engaging social media content, developing marketing strategies, and collaborating with various teams to drive brand engagement and community building.

Responsibilities

Create original, engaging social media content that sparks conversation and builds community
Develop social content calendars that support broader marketing initiatives and campaigns
Write platform-specific copy optimized for Facebook, Instagram and emerging channels
Monitor trends in the chiropractic and small business space to keep content fresh and relevant
Create content that performs, from educational posts to customer success stories to brand storytelling to pure entertainment
Create engaging content across the full spectrum, from quick-hit social posts to comprehensive anchor pieces like case studies, sales enablement, and thought leadership articles
Write compelling copy for multiple channels including social media, blogs, email campaigns, landing pages, sales collateral, and video scripts
Develop content that speaks directly to small business chiropractor pain points, aspirations, and success stories
Craft narratives that adapt seamlessly across three distinct brands while maintaining unique brand voices
Collaborate with designers and agency partners to bring content concepts to life across all formats
Work cross-functionally with sales, product, and leadership teams to identify content opportunities
Brief and direct agency partners and designers on content projects across all channels
Participate in content planning and campaign strategy sessions
Track content performance across channels and provide insights for optimization
Accept and incorporate feedback with a positive, solutions-oriented mindset
Maintain consistent brand voice across all customer touchpoints

Skills

2-5 years of experience in content marketing, social media management, or related role
Exceptional writing skills with a portfolio demonstrating range across channels and content types
Natural storyteller who can make complex topics accessible and engaging
Strong understanding of how content performs across different channels and platforms
Proven ability to manage multiple brands and projects simultaneously
Excellent communication and collaboration skills
Comfortable giving and receiving creative feedback
Self-motivated and able to thrive in a remote work environment
Experience working with cross-functional teams and external partners
Experience creating content for B2B audiences, particularly small business owners
Healthcare or chiropractic industry knowledge
HubSpot experience (or similar marketing automation platforms)
SEO fundamentals and best practices
Email marketing experience
Basic design skills (Canva, Adobe Creative Suite)
Experience with social media management and analytics tools
Video scripting or content creation experience
Understanding of content performance metrics and analytics
BONUS: You are using AI … Sora, Veo3, etc

Benefits

Comprehensive health, dental, and vision insurance
Flexible PTO and remote-first culture

Company Overview

ChiroHD is a cloud-based EHR company focusing on the chiropractic space. It was founded in 2017, and is headquartered in Marietta, Georgia, USA, with a workforce of 11-50 employees. Its website is https://chirohd.com.

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[Remote] Social Media Marketing Manager