Social Media Specialist

We are looking for an experienced Social Media Specialist to oversee creative content strategies and design engaging visuals for multiple clients. This is a long-term contract opportunity based in New Jersey, ideal for someone with a strong background in social media marketing, graphic design, and analytics. The role requires a blend of strategic planning, content creation, and the ability to craft banners tailored to specific brand guidelines.Responsibilities:• Develop and execute social media strategies for diverse clients, ensuring alignment with brand guidelines and objectives.• Create and schedule engaging content across platforms such as Facebook, Instagram, LinkedIn, Pinterest, and X.• Utilize Canva and prebuilt templates to design visually appealing social media graphics.• Craft display banners using tools like Creatopy, producing animated designs in multiple sizes for various vendors.• Manage editorial calendars to organize and plan monthly social media postings.• Analyze social media performance using tools like Facebook Insights and other analytics platforms to optimize campaigns.• Repurpose existing content and visuals for use across various social media channels.• Maintain brand consistency across all content while exploring creative ideas for seasonal or local campaigns.• Collaborate with clients to ensure content meets their expectations and drives engagement.• Stay updated on social media best practices and emerging trends to enhance strategies.02720-0013233625