Social Media Coordinator (Posting, Scheduling & Engagement) – Work From Home (U.S. Only)

Company: Substrata Media / FreeRaceHorse.com

Location: Remote — U.S. Only (No exceptions)

About Us

Substrata Media is a next-generation entertainment company blending cinematic storytelling with daily multi-camera livestreams from our FreeRaceHorse.com platform. Our content drives emotional engagement, animal-centered storytelling, and real-time viewer participation.

We produce all content internally — this role focuses mainly on posting, timing, engagement, and execution, very little content creation.

We’re looking for a sharp, reliable professional who wants to grow with us and understands the rhythm and discipline of daily social media operations.

Position Overview

We are hiring a U.S.-based, work-from-home Social Media Coordinator with 3+ years of hands-on social media experience. This is NOT an agency position — we want a dedicated individual who can work closely with our team, follow structured schedules, and help drive daily livestream promotions across Facebook, Instagram, TikTok, and YouTube.

This is an execution-focused role working directly with our leadership and content production team.

Responsibilities

Posting & Scheduling

Upload and schedule daily short-form content across Facebook, Instagram, TikTok, and YouTube
Follow a detailed daily posting schedule tied to live stream times
Post “Live Now” announcements and handle real-time updates
Maintain consistency in captions, hashtags, formatting, and brand tone

Livestream Operational Support

Coordinate and post promotional content 2–3 hours before the live show
Trigger boosted posts and paid promotions during the livestream (training provided)
Use Meta Business Suite, TikTok Promote, and YouTube Studio for scheduling and boosts
Monitor live comments and escalate important ones
Track live metrics: peak concurrency, total live views, audience reactions

Engagement & Community Maintenance

Respond to comments using approved messaging
Pin top comments and manage community conversations
Moderate spam or inappropriate content
Collaborate daily with internal leadership via chat tools

Reporting & Coordination

Log daily performance in shared spreadsheets
Communicate issues immediately (posting errors, platform bugs, live issues)
Attend 2–3 weekly team meetings
Work closely with our content producer to maintain a smooth workflow

Required Qualifications

U.S.-based only (Required)

3+ years professional social media experience

Strong working knowledge of

Meta Business Suite
Facebook/Instagram boosting
TikTok Promote
YouTube Studio

Ability to follow strict schedules and execute tasks on time

Excellent written English and communication skills

Strong attention to detail

Ability to manage multiple platforms quickly and accurately

Comfortable with light data tracking and reporting

Must be available during required posting windows (10AM–6PM ET)

Preferred Qualifications (Not required but a plus)

Bachelor’s degree
Familiarity with horses, animal care, or rescue content
Experience supporting livestreams or daily publishing schedules
Understanding of short-form video performance patterns

Schedule & Hours

20–25 hours per week to start
Potential increase to 30–35 hours per week as the role expands
Work hours primarily between 10AM–6PM Eastern
Must be available 6 days a week
Must attend 2–3 team meetings per week
Daily collaboration required through messaging platforms

Compensation

Starting: $25/hour
After 4 months: Eligible for increase to $30–$40/hour based on performance, reliability, and competency
1099 contractor or W2 (your choice depending on structure)

What We're Looking For

Someone who is

Fast
Reliable
Organized
Calm under pressure
Able to follow direction
Interested in being part of a long-term team
Not juggling a dozen clients — someone who wants to focus and grow with us

This is the type of person who thrives in a structured daily workflow and takes pride in flawless execution.

How to Apply

Please submit

Resume
Brief cover letter explaining your experience
Confirmation you are U.S.-based and available during required hours

Job Type: Part-time

Pay: From $25.00 per hour

Expected hours: 20 – 25 per week

Work Location: Remote

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Social Media Coordinator (Posting, Scheduling & Engagement) – Work From Home (U.S. Only)