NoCry is a fearless PPE brand. The wolf in our logo isn’t just for show — it’s a statement. We walk our own path: head high, eyes forward. Fearless, focused, and built to protect the pack. Our mission is simple: protect the people who get the job done. From cut-resistant gloves and safety glasses to face and knee protection, we make gear that frontline workers, tradespeople, and pros actually trust.

We’re looking for a bold, creative storyteller who can capture the spirit of the trades and translate it into scroll-stopping content.

As NoCry’s Social Content Lead, you’ll own the look, feel, and voice of our brand across social platforms — driving engagement through fearless storytelling, powerful visuals, and content that feels as real as the people who wear our gear. You’ll blend strategy and creativity to keep our pack engaged, inspired, and proud to Work Fearlessly.

What You’ll Do

Lead creative ideation and production of content across all formats — video, photography, Reels, Shorts, GIFs, animations, and more.
Turn real-world grit into digital storytelling — capturing moments from job sites, workshops, and everyday work that embody Work Fearlessly.
Cultivate and manage relationships with creators and influencers — from trades pros and DIYers to storytellers who live the NoCry mindset. Build partnerships that amplify reach, authenticity, and community.
Collaborate with internal teams (Marketing, Product, Creative) to craft campaigns that connect with tradespeople and pros.
Experiment with new formats and storytelling angles that push the brand forward — not just follow trends.
Maintain a consistent NoCry tone and visual identity across every post, platform, and region.
Build and manage content libraries, templates, and toolkits for efficient collaboration and brand consistency.
Coordinate with partners and creators to adapt content for different audiences while keeping our voice sharp and authentic.
Use tools like Meta Business Suite and project management platforms to plan, approve, and deploy campaigns.
Support content scheduling and publishing — ensuring each post lands with purpose and timing that drives engagement.

Who You Are

A creative strategist who thrives at the intersection of storytelling, design, and data.
Passionate about the trades, DIY, and real people doing real work.
Obsessed with details — but unafraid to get scrappy when needed.
Experienced in photo and video production, with a strong grasp of platform trends and analytics.
Collaborative, proactive, and ready to protect the pack through content that hits hard and stands tall.

Bonus Points

Experience producing content for PPE, workwear, or tools brands.
Hands-on photography or editing skills (Premiere, Lightroom, CapCut).
Strong understanding of blue-collar and DIY culture.
Prior experience managing influencer or ambassador programs.

What You’ll Get

A chance to build a community from the ground up for a fast-growing, fearless PPE brand.
A flexible remote work schedule.
The creative freedom to build something that breaks the mold.
A badass wolfpack that has your back—and actually listens.

✨ Job alerts

✨ Job alerts

Social Content Lead

Social Media Content Lead