Brand Story

As a father of five, our founder Martin understood the challenge of balancing work and family. He created Sleeping Pal for those moments when you can't be there in person to sing one more lullaby or read a bed time story. He crafted our charming animal pals to be the next best thing: a gentle, all-night guardian that provides soothing light and sound.

This personal touch is what makes Sleeping Pal special. It’s more than a product; it’s a tool to ease a parent's mind and a cuddly friend that helps children feel secure, fostering the independent sleep that allows for more quality time together during the day.

Company Overview

Sleeping Pal (www.SleepingPal.co), based in Los Angeles, CA, is a wholly owned subsidiary of the respected JLF Group, which boasts over 20 years of experience and a workforce of 300 employees.

As the regional sales office for the North American market, Sleeping Pal is committed to fostering growth and enhancing our presence in the market for premium wellness products for babies and children.

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Position Overview

We are seeking a strategic and well-connected Channel Sales Manager to architect and lead the omnichannel distribution strategy for our flagship brand, Sleeping Pal. This is a foundational role for a proven leader with an established network and a documented history of driving market penetration in the competitive baby and kids product sector. The ideal candidate will be instrumental in building our route-to-market, securing key partnerships with major retailers, online marketplaces, and distributor networks to accelerate revenue growth and brand presence.

Key Responsibilities

Omnichannel Sales Strategy & Execution

Develop and execute a comprehensive sales strategy to drive growth across online and offline (e.g., national retail chains, regional stores, independent boutiques) channels.

Create and manage a targeted account plan to penetrate new channels and maximize revenue within existing accounts.

Manage the full sales cycle from prospecting and negotiation to closing and ongoing relationship management.

Channel Management & Development

Online Channel: Manage relationships with key online marketplaces and e-commerce retailers. Oversee and optimize product listings, promotional plans, and advertising strategies in collaboration with the marketing team.

Offline/Retail Channel: Leverage an existing network to secure new retail distribution. Build and maintain strong relationships with buyers, distributors, and independent sales rep groups for brick-and-mortar stores.

Develop co-op advertising, merchandising, and promotional programs tailored to the needs of each channel.

Relationship & Network Management

Serve as the primary point of contact for high-value channel partners, ensuring exceptional service and strategic alignment.

Proactively network and represent Sleeping Pal at major industry trade shows to identify new partnership opportunities.

Negotiate pricing, terms, and agreements that meet company margin targets and strategic goals.

Business Analysis & Forecasting

Utilize data analytics to monitor sales performance, inventory sell-through, and market trends across all channels.

Develop accurate sales forecasts and budgets, providing regular performance reports to leadership.

Provide actionable market intelligence and customer feedback to inform product development and marketing strategies.

Qualifications

Must Have: A verifiable and active network of relationships with buyers at major US retailers, key national and regional distributors, and established independent sales rep groups.

Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.

7+ years of progressive sales experience in the consumer goods sector, with a mandatory focus on the baby, kids, or juvenile products market.

Technical & Industry Knowledge

Deep understanding of the US retail and e-commerce landscape, including the operational nuances of online marketplaces (e.g., Vendor Central, Seller Central) and brick-and-mortar retail requirements.

Strong financial acumen with experience in negotiation, pricing strategy, and P&L management.

Key Competencies

Strategic Hunter & Farmer: Adept at both securing new accounts (hunter) and nurturing long-term, profitable relationships (farmer).

Results-Driven Leader: A data-informed decision-maker with a relentless focus on achieving and exceeding growth targets.

Excellent Communicator & Negotiator: Exceptional verbal, written, and presentation skills, with the ability to influence partners and internal stakeholders.

Autonomous & Agile: Thrives in a remote, fast-paced environment, adept at managing multiple complex sales cycles and priorities independently.

Compensation

Base Salary: USD 45,000 annual base salary.

Commission Scheme: High commission scheme based on sales performance, providing significant earning potential up to $150,000

Expense Account: A comprehensive expense account for travel and client entertainment.

Work Environment

Fully Remote: This position is primarily remote.

Why Join Us?

This is a high-impact role with the autonomy to shape the sales direction of a growing brand. You will have the unique opportunity to build our omnichannel presence from the ground up, backed by the stability of an established manufacturer. We offer a competitive compensation package with tremendous upside for a top-performing sales leader. If you are a connected, strategic, and driven sales professional ready to make a significant impact in the baby and kids market, we want to hear from you.

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To apply, please submit your resume and a cover letter detailing your relevant experience to hello@sleepingpal.com

Job Type: Full-time

Pay: $45,000.00 - $150,000.00 per year

Benefits

Flexible schedule
Paid time off

Work Location: Remote

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Channel Sales Manager (Remote) - Baby & Kids Wellness Category