Rockstar Paid Social Media Ad Specialist - Contract to Hire

About Optuno

Optuno is on a mission to help small businesses get discovered online. We help small businesses dominate page 1 Google rankings, show up in voice searches, and get surfaced by the AI platforms their customers trust. No contracts. No setup fees. Trusted by 2,000+ small businesses in 300 cities nationwide. Our fully-managed solutions ensure that our clients' online presence runs smoothly and efficiently, allowing them to focus on what they do best—running their business. With no contracts or setup fees, Optuno provides a hassle-free experience that is hard to beat.

Job Summary

We are looking for a Rockstar Paid Social Media Ad Strategist to join our dynamic team. The ideal candidate will have a proven track record in setting up, optimizing, and managing paid social media campaigns on Facebook and Instagram (META). You will be responsible for driving traffic to our landing pages, generating leads, and maximizing ROI for Optuno (not our clients) through strategic ad placements and continuous optimization.

Key Responsibilities

Develop, implement, and manage paid social media campaigns on Facebook & Instagram.

Conduct thorough audience research to identify target demographics and optimize ad placements.

Set up and configure ad accounts, campaigns, ad sets, and ads.

Monitor and analyze campaign performance, providing regular reports to clients and internal stakeholders.

Perform A/B testing to identify the most effective ad creatives, copy, and targeting strategies.

Continuously fine-tune campaigns to improve performance and maximize ROI.

Collaborate with the content and design teams to create compelling ad creatives.

Stay up-to-date with the latest trends and best practices in social media advertising.