Note: The job is a remote job and is open to candidates in USA. BruntWork is a personal injury law firm seeking an experienced Virtual Assistant to manage and grow their social media accounts. The role involves developing and executing a social media strategy, creating compliant content, and engaging with the audience to attract potential clients.

Responsibilities

Develop a comprehensive marketing and content strategy tailored to the personal injury practice area.
Establish a creative, cohesive social media theme that aligns with the firm’s brand, values, and audience.
Plan and maintain a monthly content calendar to ensure consistent posting and engagement.
Conduct competitor research to identify trends and engagement opportunities within the legal community.
Write, design, and publish high-quality, original posts (graphics, captions, videos, stories, and reels) for Facebook and Instagram.
Create engaging, educational, and compliant content explaining personal injury topics, client rights, case outcomes, community involvement, and testimonials (as permissible).
Use Canva, Adobe, or similar tools to design professional, branded visuals.
Incorporate SEO and keyword strategies to optimize reach and visibility.
Handle daily posting, respond to comments and direct messages in a professional and timely manner.
Proactively engage with followers, local businesses, and community groups to increase visibility.
Use relevant hashtags, tagging, and geotargeting strategies to enhance organic reach.
Identify opportunities for collaboration, cross-promotion, or community involvement.
Ensure all content complies with State Bar advertising rules, including avoiding misleading, deceptive, or unverifiable claims.
Review all marketing materials for accuracy, disclaimers, and compliance with attorney advertising regulations.
Stay updated on evolving legal marketing ethics to maintain compliance at all times.
Track and analyze engagement metrics (reach, impressions, clicks, followers, conversions, etc.).
Provide monthly reports summarizing performance, insights, and recommendations.
Adjust strategy based on analytics to improve growth and audience engagement.

Skills

Minimum 2–3 years of experience managing social media for a law firm, preferably in personal injury.
Strong understanding of Facebook and Instagram algorithms, trends, and best practices.
Proven experience creating compliant, effective, and engaging content for legal professionals.
Excellent copywriting, design, and storytelling skills.
Familiarity with ethics rules for attorney advertising (ABA Model Rules and California-specific rules preferred).
Proficiency with Canva, Meta Business Suite, scheduling tools (e.g., Buffer, Hootsuite), and basic video editing.
Strong organizational and time-management skills—able to work independently and meet deadlines.
Comfortable with minimal supervision and capable of running all social media operations from A to Z.
Experience working with California-based law firms.
Knowledge of local SEO and paid advertising (Facebook Ads, Meta Boosts).
Familiarity with Google Analytics and website traffic tracking.

Benefits

HMO Coverage for eligible locations
Permanent work-from-home
Immediate hiring
Steady freelance job

Company Overview

BruntWork builds cost-effective, efficient and scalable operational teams for businesses wanting to grow fast and effectively. It was founded in 2020, and is headquartered in Sydney, New South Wales, AUS, with a workforce of 5001-10000 employees. Its website is https://www.bruntwork.co.

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